DOMOTEX Asia/CHINAFLOOR to be held in March

01 Feb '12

8 min read

With China's strong economy, burgeoning construction industry, increasing floor covering demand and the world's fastest growing consumer market it's easy to understand why DOMOTEX asia /CHINAFLOOR is increasingly important to the global floor covering industry.

Organizers have expanded not only the show's floor space but also the context within which Asia's largest floor covering show takes place. On March 27-29, 2012 the show will run concurrently with China's Building and Construction Expo in Shanghai New International Expo Center and increase exposure of floor covering products and exhibitors to a broad section of China's construction industry.

“Organizing these events along-side each other bring new value for exhibitors and increases exposure of their products and technologies by attracting buyers and professionals from Asia's public construction, city development, real estate, retail and hospitality sectors. It also gives our attendees and exhibitors new exposure to green building products, technology and design across the construction industry and creates opportunity for much broader networking,” said David Zhong, president of VNU Exhibitions Asia, organizer of both events.

VNU is also adding a new, unique benefit for Western exhibitors and attendees. “Because many people have asked to be connected with someone who can answer questions about international floor covering markets,” said Zhong, “VNU will offer a limited number of free, 45 - minute, private meetings with global flooring industry expert, Jim Gould, president of the US based Floor Covering Institute.”

With 40 countries represented and more than 1,100 exhibitors DOMOTEX asia /CHINAFLOOR has expanded to 11 halls in the strategically located expo center. New exhibitors include Lumber Liquidators, Forbo, Berry Alloc, Invista, Mapei, Nora, and Homag. Country Pavilions add large formats exhibition spaces: Turkey returns after a five- year absence with close to 500 sqm in exhibition space; Pakistan with more than 430 sqm; traditional German, Belgian, Dutch and Iranian pavilions will also showcase their products and innovations.

DOMOTEX asia /CHINAFLOOR will showcase new technologies and innovative solutions from around the world: Forbo Group will present its flagship product Marmoleum Green, made from natural raw materials; Gerflor Group will show their latest patent technology "EVERCARE TREATMENT" and other new products; German brand Nora, the global market leader for rubber floor coverings and system solutions, will introduce 2 new products.

China Building and Construction Expo will fill five halls and focus on green building products, technology and design. It incorporates the following events also on March 27-29, 2012: China Sustainable Building Forum & Expo; Shanghai International Landscape Design and Urban Construction Expo; and Green Building China. GBC will also hold three themed related events, namely Eco City Summit (ECS), Sustainable Integrated Real Estate Forum (SIR) and Shanghai Architecture Fair (SAF).

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