News Flash

HSN launches new female apparel line

05 Apr '06

3 min read

Women in their 40s and 50s are becoming more prolific in their fashion choices than ever before. The IOS line addresses this often underserved demographic, providing them with a look that is fashion appropriate and adaptable to their current lifestyle. Included in the premiere collection are enticingly colorful tops and jackets featuring original artwork that can mix and match with basic tees, camisoles, bottoms and layering pieces to allow women to easily express their own individual style with confidence. Expressive accessories such as jewelry, belts and artistic sandals will complete the head-to-toe look.

"Our goal with IOS is to create a line of apparel that allows our customer to express herself in unique clothing that is beautiful, expressive and flattering to wear," said Christine Harrison, Vice President of Women's Merchandising at TravelSmith Outfitters. "This is clothing to fall in love with, have fun in and be seen in. The IOS label is a promise that you will not find our clothing anywhere else in the world."

The premiere issue of IOS will feature exotic images shot in Puerto Vallarta, Mexico. For more information on the IOS line of apparel, please go to http://www.HSN.com , keyword "IOS."

HSN (Home Shopping Network), an operating business of IAC/InterActiveCorp , originated the electronic retailing concept in 1977 and has since evolved into a global multichannel retailing giant, offering thousands of unique products in fashion, beauty, home, jewelry and electronics. Customers who shop on HSN can find name brands such as Sony, Kodak, Gateway Computers and Wolfgang Puck Bistro cookware, as well as fashions from Nicole Miller, Nine West and Etienne Aigner.

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