Tempur-Pedic to be official sponsor of PGA Tour

16 Jul '14

3 min read

The PGA TOUR and Tempur-Pedic announced an agreement through 2016 that makes the leading bedding provider an official sponsor of the PGA TOUR.

Through the relationship, Tempur-Pedic will receive designations as the TOUR's official mattress, bedding and pillow sponsor. This represents the first national sports sponsorship for the company, one that grew from an initial advertising relationship with PGATOUR.COM in 2013.

"Quality sleep is widely recognized as a vital component for an athlete and Tempur-Pedic is clearly a leader in the field, making this an ideal relationship for the PGA TOUR," said Tom Wade, Chief Commercial Officer of the PGA TOUR. "It is exciting for us to establish a sponsor relationship with the leader in this category and we look forward to working with the Tempur-Pedic team to build a program that engages our fans in a unique way."

Tempur-Pedic offers every sleeper personalized comfort thanks to industry-leading TEMPUR material, which automatically adapts to support the body's unique shape, weight and temperature.

"Golf is a game of precision played by discerning people who appreciate quality," said Patrice Varni, senior vice president of brand marketing, Tempur Sealy. "The Tempur-Pedic customer shares these same qualities and this overlap really drove this partnership. We are excited to align with the prestigious PGA TOUR brand and look forward to mutual benefit for years to come."

About Tempur Sealy International

Tempur Sealy International, Inc. is the world's largest bedding provider. Tempur Sealy International develops, manufactures and markets mattresses, foundations, pillows and other products. The Company's brand portfolio includes many of the most highly recognized brands in the industry, including Tempur, Tempur-Pedic, Sealy, Sealy Posturepedic, Optimum and Stearns & Foster. World headquarters for Tempur Sealy International is in Lexington, KY.

About PGA TOUR

The PGA TOUR is the world's premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, NEC Series-PGA TOUR Latinoamerica, PGA TOUR Canada and PGA TOUR China.

The PGA TOUR's mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 225 countries and territories in 32 languages. Virtually alltournaments are organized as non-profit organizations in order to maximize charitable giving. In 2013, tournaments across all Tours generated more than $134 million for local and national charitable organizations and in early 2014 the TOUR's all-time charitable contributions surpassed $2 billion.

Tempur-Pedic

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