'PFAFF – THE NEW FACE' impresses at IMB 2006 show

04 Jul '06

3 min read

Sewing machinery company The PFAFF INDUSTRIE MASCHINEN AG presented itself at the IMB 2006 in Cologne under the Slogan “PFAFF – THE NEW FACE“.

The impressive appearance of the only large industrial sewing machine manufacturer in German hands at the fair caused a sensation among the many trade visitors and fellow competitors at the largest trade fair for this branch. According to the organizer about 25,000 trade visitors from 115 countries came to the fair.

The IMB 2006 closed its gates on 13th May 2006 with an increase of 3% more visitors. With more than 25,000 trade visitors from 115 countries the fair proved that it is the international “branch meeting place” where the processing of flexible materials is concerned.

The PFAFF Industrie Maschinen AG presented itself in Hall 9 (in the new fair halls) with the slogan “PFAFF – THE NEW FACE” on a booth area of over 620 square meter.

With its professional appearance at the fair – a combination of product show, communication and wellness - the Kaiserslautern industrial sewing machine manufacturer set an accent in the branch.

Behind THE NEW FACE is a new management, new shareholders, 2 new production locations (in Kaiserslautern and Taicang / China), as well as new products or new connection techniques.

The slogan, THE NEW FACE, was not only posted on all advertising media and articles, but much more it was lived at the fair by the PFAFF staff and sales partners. The visitors were able to experience THE-NEW-FACE-spirit – live - at the fair.

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