Interviews
News Flash
Simmons launches new bedding lines
24 Jul '06
3 min read
Simmons Bedding Company is launching three new bedding lines designed to provide consumers with customized sleep experiences at this week's Las Vegas Furniture Market.
The manufacturer's latest product additions--the Beautyrest Black luxury line, the revitalized BackCare line and the all-latex Natural Care line--reach out to consumers that are looking for mattresses to meet their specific sleep needs and desires.
"Consumers seek products that fit with their personal lifestyles instead of products that are designed for the general population," said Tim Oakhill, Simmons' Senior Vice President of marketing.
"Simmons recognizes that the selection of a mattress is a very personal process, and we are continuing to expand our product lines to provide consumers with additional mattress choices that are suited to their individual preferences. Our new Beautyrest Black, BackCare and Natural Care lines are evidence of this diversification," he said.
Simmons designed the new lines after conducting extensive research to determine what types of sleep solutions would benefit consumers most. Each of the introductions contains the latest innovations in mattress technology and features the highest quality materials to ensure that consumers obtain the best sleep possible.
The Beautyrest Black Line
The Beautyrest Black collection includes all of the motion separation and conformability elements for which the Beautyrest mattress line is renowned and places them in a luxury edition that combines exquisite detail and expert tailoring to provide supreme comfort. It features Advanced Pocketed Coil technology for enhanced durability and opulent components like silk and cashmere to pamper and indulge consumers, further emphasizing the superiority of the Beautyrest Black sleep experience.
The manufacturer's latest product additions--the Beautyrest Black luxury line, the revitalized BackCare line and the all-latex Natural Care line--reach out to consumers that are looking for mattresses to meet their specific sleep needs and desires.
"Consumers seek products that fit with their personal lifestyles instead of products that are designed for the general population," said Tim Oakhill, Simmons' Senior Vice President of marketing.
"Simmons recognizes that the selection of a mattress is a very personal process, and we are continuing to expand our product lines to provide consumers with additional mattress choices that are suited to their individual preferences. Our new Beautyrest Black, BackCare and Natural Care lines are evidence of this diversification," he said.
Simmons designed the new lines after conducting extensive research to determine what types of sleep solutions would benefit consumers most. Each of the introductions contains the latest innovations in mattress technology and features the highest quality materials to ensure that consumers obtain the best sleep possible.
The Beautyrest Black Line
The Beautyrest Black collection includes all of the motion separation and conformability elements for which the Beautyrest mattress line is renowned and places them in a luxury edition that combines exquisite detail and expert tailoring to provide supreme comfort. It features Advanced Pocketed Coil technology for enhanced durability and opulent components like silk and cashmere to pamper and indulge consumers, further emphasizing the superiority of the Beautyrest Black sleep experience.
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
