Century retail wheel on high speed growth track... with balance & profit too

07 Sep '06

4 min read

Experiencing a high growth percent since its launch and particularly last financial year 2005-06 was great growth year indeed, Cottons by Century is still pacing itself towards achieving the peak status in the branded apparels segment.

Cotton's has 60 Exclusive Brand Outlets and over 120 selective MBO's in south more than 40 cities across the country. Cottons by Century has changed its earlier emphasis on fabric exports and turned to the domestic apparel market because of better realizations and strong branded apparel building exercises. This BK Birla house is on a consolidation drive as it expands its Apparel retail base.

The expansion spree is on as it targets 80-90 new outlets in 30 cities apart from the existing 60 exlusive brand outlets in 20 cities spearding 1.5 lakh sq.ft of retail area to 3.0 lakh sq.ft of apprel retail area.

The brand has planned agreesive growth oriented expansion plan to take forward last year turover 26 crores to 60 crores this year. And this will happen from 90/100 no's of Exclusive Brand Outlets & 400/500 no's of A+ MBO's nationwide. The idea has to sell top class quality apparels from strong retail & MBO networks, of course there will be the flow of organized retailing and to have a consistent retail profitability since it's inception.

Cotton by Century opened new stores at V-Mall, Kandivali, R-Mall, Mulund, Nakshatra Mall, Dadar, Huma Mall, Kanjur Marg, Eastern Mall, Malad in Mumbai. Gallops Mall in Ahmedabad, Metro Plaza in Bhopal, Yagnik Road ( High Street ) in Rajkot, Alkapuri ( High Street ) and Mcube Mall, Near Chakle Cirle at Baroda, Parle Point ( High Street ) at Surat in Western Region. The average store value contribution would be about Rs 75 lakhs to 1 crore minimum value realization per annum.

NORTHERN REGION NEW STORES OPENED INCLUDES : Crystal Court in Jaipur, Dwarka ( High Street ) & Cross River Mall, Shahdra, shortly opening at Prashant Vihar in Delhi. Northern Region stores being opened in the month of June 2006, with total expected business contribution of 3 crore to 4 crores from the North New 4 stores alone being opened in the month of May/June 2006. The average store sizes are 1000 sq. ft to 1500 sq. ft of retail area. In north we would be opening shortly before diwali new stores at Chandigarh, Ludhiana, Lucknow, Kanpur, Varanasi & Meerut. The expected turnover from Northern region thru EBO's would be about 15/16 crores this fiancial year.

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