Cottons by Century from the house of BK Birla, inaugurated 7 Exclusive Brand Outlets (EBOs) in the state of Gujarat in the month of September 2006.
The locations of these outlets are amongst the most convenient areas.
Cottons inaugurated 3 outlets in Ahmedabad, 2 in Baroda and one outlet in Surat and Rajkot.
Cottons is expecting a great response from Gujarat, considering the fact that it is India's textile hub and demand for Cotton is very high considering the climatic conditions in the state.
“This retail expansion has been done based on National Retail Mapping in an organised manner especially taking into consideration the growth of Malls and balancing between high streets”, said Mr. Subrata Siddhanta, Business Head of Cottons by Century.
Cottons by Century is keen on strengthening its distribution network across the country and hence plan to inaugurate 5 -6 outlets every month.
They have their presence across the country through their Exclusive Brand Outlets (EBOs) and through Multiple Brand Outlets (MBOs). Cottons by Century offers 500 styles in 11 categories.