Seardel is the largest textile and clothing manufacturer in Southern Africa with revenue of R3,7 billion and 15 170 employees. It is fully dedicated to achieving and maintaining its world class marketing and manufacturing standards.
Seardel's inherent financial strength and manufacturing expertise will ensure that it maintains not only its leadership role in the South African environment, but will also enable it to enhance its export program.
Textile Division: A Searll (Chairman), W Simeoni (Managing director). Textile manufacturers distributing under various brand names, the main ones being: Cotton Co, Dessert Song, Masters, Masters Exclusive, Fine Weave, Fabella Fabrics, Horrockses, Parker Wool, Colours to Dye For, Romatuft, Rainbow Babies, Hextex, Hexwoven, Merino Master Pieces, Cosy Pet Blanket, Double Life, Fibreline and Gold Reef.
OVERVIEW BY WALTER SIMEONI, MANAGING DIRECTOR THE DIVISION: The Frame Textile Group, one of the largest textile manufacturers in Sub-Saharan Africa, continues to improve its flexibility and quick response through its ten independently operated business units.
The group produces a wide spectrum of textile products using a multitude of different technology applications. The product range includes yarns made from wool and cotton, as well as blends thereof in a wide range of counts.
The fabric forming divisions use circular knitting,weaving and nonwoven technologies to produce substrates which cater for the apparel, denim, workwear, industrial, medical, household and technical textile markets, both locally and internationally.
A chemical division produces precursor materials for the adhesive, paint, water treatment and textile industries.