TORAY × UNIQLO sophisticated Heat-tech series goes on sale
30 Oct '07
3 min read
UNIQLO CO LTD will begin selling its latest Heat-tech series this autumn/winter season to mark the second stage of the successful working relationship between strategic partners UNIQLO and Toray Industries, Inc.. UNIQLO's Heat-tech series is highly praised every year.
This year, we are offering an even more sophisticated Heat-tech range in terms of functionality, variation, and fashion with the Heat-tech Plus Series for men and the Heat-tech Moist Series for women and children. With new backup from TORAY, we have improved our product planning to offer fresh value to even more customers.
TORAY×UNIQLO strategic partnership - its success & future direction - Sixteen months has passed since June 2006 when Toray Industries Inc and UNIQLO CO LTD first cemented their strategic partnership. That agreement surpassed the traditional boundaries between materials manufacturers and SPA manufacturer/retailers. It enabled us to create a more complete product development spanning materials through final product., and to provide customers with clothing to enhance their lifestyles.
- With the ultimate aim of creating business worth \200bln by 2010, both companies have already produced firm results. We have realized a joint working relationship in various areas including the strengthening of production systems, establishment of global operations, and more close-knit operations through the promotion of personnel exchange. Those efforts in the first stage of our partnership resulted in the development of our hit product “non-see through white” pants that went on sale in April 2007.
- Our strategic partnership is now moving into a new phase of even firmer cooperation and ever greater value
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