Degussa bags Airspray's 1st Annual Formulation Challenge for shaving foam

29 Sep '05

3 min read

German specialty chemical company Degussa has been named the winner of the first annual Airspray Formulation Challenge, for its shaving foam entry, here at the Health & Beauty America (HBA) Exposition, Airspray's Director of Business Development, David Stob, announced.

Airspray's international program is designed to unleash the creativity of product developers and simultaneously underscore the potential of the nonaerosol shaving foam category. Airspray finger pumps all work without gas propellants to transform liquid into foam. The company is the developer of the world's widest and most innovative range of instant-foam dispensers.

The Degussa entry was selected by the program's international panel of judges, who together have more than 100 years of industry experience: Stephen Hazell, Senior Project Chemist PCDL, Gillette UK; Jon Packer, CEO, Centerchem Inc; Richard Brown, Director of R&D, Cosmetic Labs of America (Alberto Culver Corporation); and Dr. Eugene Frank, Senior Vice President,Raani Corporation.

Airspray's Stob informed that worldwide, the shaving and hair removal market represents $2.1 billion in annual sales and is a market where innovation drives growth. Degussa's team has developed an exciting new creamy, rich product utilizing a mechanical, instant-foam, pump dispenser.

Such a formulation has significant upside potential, given the acceptance of instant-foam personal care products in other categories. As winners of the Airspray Challenge, the Degussa team wins a corporate award of €10,000, plus a personal prize of the trip to Holland for two.

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