Meriwether Group to promote Hemptown Clothing iconic brand in US
04 Oct '05
2 min read
World's leading provider of natural fiber and bio-technical eco-textile research Hemptown, has retained The Meriwether Group, a Portland based business acceleration firm to assist with strategic planning, marketing, sales and venture capital funding.
In a move that gives Hemptown official representation in the U.S. to access this vital and significant market, The Meriwether Group will be introducing Hemptown to iconic brands in the apparel, footwear, accessory and fashion industries.
"I am very pleased to have the talents of The Meriwether Group working together with us on our business objectives," said Hemptown CEO Jerry Kroll. "I've been impressed with their immediate marketing insights, business connections and enthusiasm for introducing environmentally sustainable clothing to mainstream brands and consumers."
Ken Barker, Co-President of The Meriwether Group and former Head of Apparel for adidas America: "The ground breaking innovations to date by Hemptown, combined with the global demand for unique and sustainable fibers, indicates that the timing is right for this partnership. We are very excited by the class-leading technology of Crailar, and the solid team led by CEO Jerry Kroll."
Crailar is a new Hemptown/National Research Council developed biotechnology that will produce millions of bales of organic, soft white fiber, projected to cost less than conventional cotton, grown in Canada. In addition to economic benefits, Crailar is highly environmentally sensitive, grown organically without the use of pesticides or the enormous fresh water irrigation required by conventional cotton.
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