Canton Fair 2019 sees 25,000 exhibitors

Covering an area of 1.18 million square metres, the fair is expected to see a 30 per cent rise in number of updated products, demonstrating original innovation and new opportunities to global businesses, according to organisers of the fair.

“The Canton Fair is welcoming more companies with intellectual property protection, private brands and marketing capabilities that demonstrate high-tech and value-added products,” said Xu Bing, spokesperson of the Canton Fair and deputy director general of China Foreign Trade Centre in a press release by Canton Fair.

To enable global buying and selling, the fair has made efforts in spurring innovation in promotion, using Artificial Intelligence (AI) technology and big data and launching global marketing with emphasis on social media and search engine. In the meanwhile, following the latest trade and policy trends, Canton Fair is hosting more than 20 forums as well as 50 product demonstrations and business matching seminars.

The 2019 Canton Fair International Market Forum, with a focus on promoting China and Russia’s strategic partners on the 70th anniversary of diplomatic relations between the two nations, will be promoting the consolidation of Sino-Russian economic and trade cooperation. The Global Cooperation Networking for International Pavilion will highlight the opportunities that Canton Fair brings to the Greater Bay Area as a trade platform, encouraging business participation and resource exchange between domestic and international companies.

Canton Fair’s efforts to promote sustainable development also include poverty alleviation for domestic businesses. More than 700 companies from less-developed areas have been given free exhibition space and included in themed promotion events, introducing local specials to the international market and creating new market options to global buyers. (PC)

Fibre2Fashion News Desk – India