Home / Knowledge / News / Information Technology / 73 per cent online retailers plan to use OMS: report
73 per cent online retailers plan to use OMS: report
13
Oct '16
73 per cent of online retailers plan to utilise an Order Management System (OMS) at the centre of their unified commerce platform within 3 years, according to a new report from Boston Retail Partners (BRP), conducted as part of the BRP 2016 Digital Commerce Survey. Retailers plan to be aligned across channels to offer a consistent customer experience.

According to Unified, one of the key digital commerce trends, retailers' organisation and infrastructure need to be unified and aligned across channels to offer a seamless and consistent customer experience. For this plan, 56 per cent of retailers are focused on a consistent brand experience across channels as a top digital priority and 38 per cent are adding new roles and employee initiatives to accommodate omni-channel tasks.

The next trend is Personal, which is effectively engaging customers by offering personalised, relevant, compelling, and consistent brand messaging across channels. 40 per cent of retailers are focused on improving personalisation as a top digital priority, 50 per cent will have customer identifying technology within the store in 2 years, and 58 per cent plan to utilise geolocation within 2 years.

The next trend, Ubiquitous, heightens customer expectations for a personalised, seamless experience. 46 per cent of retailers are improving the mobile shopping experience as a top digital priority, 75 per cent will host a single shared cart across channels within 3 years, and 50 per cent will offer “start anywhere, finish anywhere” within 5 years.

Online retailers understand that consumers expect a personalised, seamless experience wherever, whenever and however they shop and they are focused on delivering a unified experience for the same.

Jeffrey Neville, vice president at BRP said, “Today's unified commerce imperative moves the heart of the transaction to a centralised platform. This allows retailers to become more innovative and agile with their digital commerce offerings to further enable a personalised customer experience. It is promising to see that retailers are laser focused on delivering the seamless, cross-channel experience consumers expect.”

BRP's 2016 Digital Commerce Survey of top North American retailers offers insights into retailers' current digital commerce priorities and initiatives as the digital and physical worlds converge to facilitate a seamless experience across channels. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Pexels

Apparel/Garments | On 23rd Jul 2018

Turkey aims to export apparel worth $25 bn in 5 years

Turkey aims to increase its apparel exports by 50 per cent in 2018...

Kathmandu urges Dhaka to lift ban on yarn import

Textiles | On 23rd Jul 2018

Kathmandu urges Dhaka to lift ban on yarn import

Landlocked Nepal has urged Bangladesh to withdraw its restriction on...

BPPL opens Sri Lanka's first ever polyester yarn factory

Textiles | On 23rd Jul 2018

BPPL opens Sri Lanka's first ever polyester yarn factory

Eco Spindles, a wholly-owned subsidiary of BPPL Holdings Ltd (BPPL),...

Interviews View All

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search