Home / Knowledge / News / Information Technology / 73 per cent online retailers plan to use OMS: report
73 per cent online retailers plan to use OMS: report
13
Oct '16
73 per cent of online retailers plan to utilise an Order Management System (OMS) at the centre of their unified commerce platform within 3 years, according to a new report from Boston Retail Partners (BRP), conducted as part of the BRP 2016 Digital Commerce Survey. Retailers plan to be aligned across channels to offer a consistent customer experience.

According to Unified, one of the key digital commerce trends, retailers' organisation and infrastructure need to be unified and aligned across channels to offer a seamless and consistent customer experience. For this plan, 56 per cent of retailers are focused on a consistent brand experience across channels as a top digital priority and 38 per cent are adding new roles and employee initiatives to accommodate omni-channel tasks.

The next trend is Personal, which is effectively engaging customers by offering personalised, relevant, compelling, and consistent brand messaging across channels. 40 per cent of retailers are focused on improving personalisation as a top digital priority, 50 per cent will have customer identifying technology within the store in 2 years, and 58 per cent plan to utilise geolocation within 2 years.

The next trend, Ubiquitous, heightens customer expectations for a personalised, seamless experience. 46 per cent of retailers are improving the mobile shopping experience as a top digital priority, 75 per cent will host a single shared cart across channels within 3 years, and 50 per cent will offer “start anywhere, finish anywhere” within 5 years.

Online retailers understand that consumers expect a personalised, seamless experience wherever, whenever and however they shop and they are focused on delivering a unified experience for the same.

Jeffrey Neville, vice president at BRP said, “Today's unified commerce imperative moves the heart of the transaction to a centralised platform. This allows retailers to become more innovative and agile with their digital commerce offerings to further enable a personalised customer experience. It is promising to see that retailers are laser focused on delivering the seamless, cross-channel experience consumers expect.”

BRP's 2016 Digital Commerce Survey of top North American retailers offers insights into retailers' current digital commerce priorities and initiatives as the digital and physical worlds converge to facilitate a seamless experience across channels. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Courtesy: Heimtextil theme-park

Textiles | On 17th Dec 2017

Heimtextil’s Theme Park to offer multi-sensory impact

Titled “The future is urban”, the Theme Park at Heimtextil during...

Courtesy: Honeywell

Textiles | On 17th Dec 2017

Honeywell acquires 25 pc ownership interest in Flux

Honeywell has acquired 25 per cent ownership interest in Flux...

Interviews View All

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Urmil Arya

Sushila International, a well established textile organisation established ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search