Cegid to unveil omnichannel POS solution at NRF 2018

10 Jan '18

2 min read

Courtesy: Cegid

Cegid, a global provider of retail technology to luxury and fashion apparel, has announced that it will launch an exciting, new in-store, omnichannel point-of-sale (POS) solution, called “Shopping,” at the National Retail Federation (NRF), to be held from January 14 to 16, 2018, at the Jacob K. Javits convention centre in New York, in booth #3775.

Available to retailer store teams on both fixed and mobile POS devices, “Shopping” enables in-store associates to respond to an increasingly online, mobile, and omnichannel customer journey. Cross-channel – online to in-store shopping – is at an all-time high. “Shopping” solves for this by bridging the online and offline shopping experience for sales associates. The software empowers store associates by allowing them to offer customers a range of omnichannel services. It also unlocks actionable intelligence about a customer’s online journey prior to their visit.

“Shopping” lets retail associates respond with greater flexibility to an omnishoppers’ needs. With it, associates can help customers complete an online purchase in-store, reserve an item online and fulfil click-and-collect orders. With the platform, associates can also order an item that may not be available in-store and offer the customer a range of delivery options, such as ship to shopper’s home (ship-from-store) or store-to-store.

“Shopping” also gives associates unprecedented access to customer and store intelligence via its “Cataloging” and “Clienteling” capabilities. With “Cataloging,” associates are provided an extensive digital catalogue of all items, product data, customer feedback, images, and on-hand inventory. Through “Clienteling,” associates receive a 360-degree view of a specific customer’s shopping journey, including opt-in offline, online and social data, purchase history, and more.

A number of POS solutions remain strictly “on-premise,” limiting associates from accessing in-depth store and customer information beyond their store, or delivering the omnichannel services shoppers want. “Shopping” is powered by the cloud. It is available on premise or in the cloud via a Software-as-a-Service (SaaS) subscription model. This allows retailers to rapidly rollout stores around the world, respond to one-off needs by adding an extra POS during busy periods or run pop-up stores. (GK)

Fibre2Fashion News Desk – India

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