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Marc Jacobs adopts Centric fashion PLM suite
May '17
Courtesy: Centric Software
Courtesy: Centric Software
Centric Software, an information technology company based in the US that builds technologies for the most prestigious names in fashion, retail, footwear, luxury, outdoor, and consumer goods, has announced that Marc Jacobs, a leading US-based fashion brand, has adopted Centric PLM suite. Marc Jacobs, a fashion designer, is the owner of the brand.

The unique requirements of Marc Jacobs’ footwear division meant that carrying over a working environment from other categories was not a viable solution. And it would also not be possible to simply carry on using the systems that had been employed for footwear out-of-house; everything from design and development to sourcing was being conducted in spreadsheets and no centralised product history or libraries existed.

James Earles, director of enterprise applications of the company said, “We needed to improve data accuracy and information sharing for our footwear division but at the same time we were facing a lot of limitations with our systems for other categories. At the time, the roadmaps for those other solutions were not well supported and the product development processes we had built for other categories differed dramatically from what we needed for footwear. So we were really looking for two things: a better class of solution and a way to really streamline and improve business processes in our newest product category.”

Marc Jacobs chief information officer, Regis Litre said, “I believe that Centric Software has a unique position in the PLM market for fashion. When we restricted the market to pure PLM players and then looked only at those who had real fashion expertise, there emerged a very limited list of potential partners. And, when we focused further on those with a clear roadmap, compelling luxury references and strong support, the choice of Centric Software was easy to make.”

That software expertise was also important to more than just Marc Jacobs’ technical team since configuration, rather than customisation, enabled the Centric PLM solution to be adapted to end users’ exacting needs.

Louise Neslin, senior manager of PLM and Analytics said, “Using Centric for our costing has been a game changer in terms of helping footwear prepare for market. We can estimate and put together pricing strategies, but it’s not until we receive accurate costing updates from our product development team that we’re really able to evaluate our profitability and shape well-rounded collections. With PLM, when product development has an update, they publish it and it’s instantly visible to merchandising and everyone else who needs it.” (GK)

Fibre2Fashion News Desk – India

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