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Fits.me sizes up fashions by Liam Gallagher
27
Aug '11
Pretty Green, the British clothing label founded and designed by Liam Gallagher, launches the Fits.me Virtual Fitting Room tool on its e-commerce website.

Pretty Green is now among the many notable fashion outlets, including Gilt Groupe and the world's largest online fashion retailer, Otto Group, to utilize Fits.me's patented technology to help their customers achieve the perfect fit when purchasing apparel online.

Through the Fits.me application, Pretty Green's online customers can enter their measurements to see a virtual model of the same shape and size as themselves. They can then try different sizes of garments on the model and choose the size that fits best.

“Pretty Green advocates high end British, well-fitted style,” says Heikki Haldre, CEO and co-founder of Fits.me Virtual Fitting Room. “Fits.me will allow customers to see how fitted or generous a garment's cut is and make the choices they feel comfortable with. Fits.me does not only fit the customers' sizes – it fits their styles.”

While Fits.me offers the ultimate customer service to Pretty Green's shoppers, it also enhances the Pretty Green brand, strengthening business for the company. As fashion is among the most emotional purchases, the poor fitting garments received by the customer hurt the retailer's bottom line and the value of the brand. Fits.me technology will give Pretty Green customers the confidence that they are selecting the right sizes and styles, reducing the number of returns and Pretty Green's costs, and increasing the number of sales.

Nigel Grant, Brand Director at Pretty Green, comments: “Pretty Green is dedicated to being at the cutting edge of both fashion and technology and so it was logical for us to work with Fits.Me. We are confident that this new offering will be highly successful as a large proportion of our customers buy online, and this will be a chance for them to gain a real 'feel' for the product.”

Fits.me Virtual Fitting Room was created across multiple research centers throughout Europe, including University of Tartu Institute of Technology, Estonia; Tallinn Technical University Biorobotics Laboratory, Estonia, and Human Solutions GmbH, Germany. The world's first volumetric humanoid robots are being used to rapidly and cost effectively map the fit and the drape of any brand's garments. As a result, the customers can see photo-quality visual information about the size and fit of different garments across brands.

Fits.me

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