Home / Knowledge / News / Information Technology / NCR brings Style Online touch screens to M&S stores
NCR brings Style Online touch screens to M&S stores
19
Jan '12
Marks & Spencer is working with NCR Corporation to trial new multimedia zones in its stores that combine digital discovery touch screens, video walls and displays of actual outfits to provide shoppers with inspiration to select that essential something.

The Style Online touch screens help shoppers keep up-to-date with the latest fashion trends and provide a digital stylist tool that enables shoppers to combine different garments and accessories to create their own personalised "look". They also give shoppers access to M&S' extended range and make it easy for consumers to order apparel in the sizes and colours they want.

Craig Smith, IT Programme Manager at Marks and Spencer, commented, “The NCR in-store online ordering solution makes it easy for shoppers to combine apparel from our various fashion ranges in a way that suits their body shape, size and style, and order in an instant. M&S is now able to bring to life the cut, flow and quality of the fabrics with high impact catwalk footage on the video walls, combined and physical displays of outfits, to help shoppers stay on-trend.”

M&S offers one of the most extensive choices of clothing sizes on the high street, ranging from petite to plus-size with short, standard or long cuts. Online ordering via the in-store touch screens enables shoppers to get the tailored look they want without retailers having to hold excessive stock on-site, which could impact margins and their ability to deliver great value.

Stuart Henderson, NCR's director of retail for Northern Europe, said, “M&S is a great example of a retailer that is connecting its digital and physical stores to give shoppers a better shopping experience. Consumers like being able to touch, feel and see products in-store but also want the benefits of endless choice and one-touch ordering that they get online to enable them to shop in the easiest and quickest way.”

The NCR Netkey kiosk and digital signage software makes it easy for M&S to change content according to what's trending in traditional and social media or even the weather.

Henderson continued, “Rather than being a passing fad, in-store touch screens are here to stay as they complement mobile commerce by offering the fast, high definition, widescreen digital access to information and offers that consumers now expect.”

The multimedia zones are available in a number of stores in the UK and M&S' flagship Paris outlet.

NCR Netkey is part of NCR's c-tailing solutions, a set of software and services that enable retailers to offer consumers greater personalization and consistency across channels, such as the Internet, mobile devices, social media and in the store. These converged retailing solutions enable retailers to differentiate themselves, lower operating costs and attract today's empowered and elusive consumer.

Marks & Spencer is one of the UK's leading retailers. M&S sells high quality, great value clothing and home products as well as outstanding quality food. Around 21 million customers visit its stores each week and M&S has 78,000 employees across the UK and 42 territories globally.

NCR Corporation is a global technology company leading how the world connects, interacts and transacts with business.

NCR Corporation


Must ReadView All

Textiles | On 23rd Aug 2017

US govt initiates Section 301 investigation of China

The US government has initiated an investigation of China under...

Apparel/Garments | On 23rd Aug 2017

BRC welcomes clarity on goods flow during Brexit

British Retail Consortium (BRC) has welcomed the greater clarity that ...

Textiles | On 23rd Aug 2017

Pakistan minister seeks ideas to boost textile sector

The Pakistani Government will come out with short- and long-term...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search