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Comprehensive multichannel solution further expands
May '12
Demandware Inc announced its new Multichannel Commerce Solution, a comprehensive and prescriptive framework that enables high-growth retailers to extend the power of digital commerce to point-of-sale, kiosks, smart phones, tablets and other web-enabled devices. The Multichannel Commerce Solution leverages Demandware's proven methodologies established from experience working with leading retailers, along with the company's open architecture, to simplify complex multichannel operations.

The Multichannel Commerce Solution combines Demandware's leading cloud-based digital commerce platform, multichannel accelerators, pre-built integrations from Demandware LINK technology partners, education, implementation services and solution support to provide a cohesive framework for extending digital commerce capabilities to the store and other physical and virtual touch points. The solution guides strategy, supports business growth and lays out a clear blueprint to leverage the power of the Demandware Commerce platform in a multichannel environment.

According to research conducted by Forrester Consulting, 68 percent of US multichannel shoppers are more likely to purchase from a brand whose products are available through multiple channels. Demandware's Multichannel Commerce Solution enables retailers to realize the full potential of these valuable consumers by efficiently extending digital experiences to wherever and whenever they interact with the brand.

The Solution allows retailers to:
• Create an effective and focused consumer-centric strategy
• Reduce time-to-value with a faster standard for multichannel implementations
• Ensure seamless consumer interactions with targeted merchandise, pricing and promotions
• Improve operational efficiency by integrating internal and external systems with an open and extensible cloud architecture

The Multichannel Commerce Solution includes a set of unique accelerators – technology and strategy tools – that help deliver a consistent and seamless consumer experience across traditional web, mobile, social, call center and in-store silos. Key accelerators are Open Commerce APIs to syndicate and synchronize commerce capabilities and content across channels; a mobile reference application with store locator functionality; and multichannel impact assessment tool and reference architecture for prioritizing, depicting and enabling key multichannel capabilities.

At the core of the Multichannel Commerce Solution is Demandware Commerce – Demandware's leading cloud-based digital commerce platform – that empowers retailers to create efficient and personalized shopping experiences for consumers across digital channels. Many leading retailers, including Columbia Sportswear, Crocs, Deckers Outdoor Corporation and Jewelry Television already leverage the platform for multichannel operations.

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