Home / Knowledge / News / Information Technology / Tablet PCs play a key role in retail commerce – Otto Group
Tablet PCs play a key role in retail commerce – Otto Group
03
Sep '12
Retail commerce via mobile devices such as smartphones and tablet PCs is booming. At the Otto Group the number of website visits in Germany has trebled within a year, with gross turnover levels growing even more strongly, almost quadrupling. The leader in mobile commerce is the USA: at Crate and Barrel, an Otto Group company, nearly one in every four customers now browses the online shop using a mobile device.

The growing popularity of smartphones and tablet PCs such as the iPad are permanently changing the way customers shop in Germany. Customers are finding out about products and buying these ever more frequently using a mobile device and not on a desktop computer. This trend is clearly reflected in the figures at the Otto Group, the world’s largest online fashion and lifestyle retailer: the number of visits using mobile devices to the Otto Group’s various German online shops trebled in the Spring/Summer season 2012 versus the same period last year – with the value of goods demanded by customers even increasing disproportionately, almost quadrupling.

The number of visits using tablet PCs has grown particularly strongly, almost multiplying by a factor of five, although from a low base in the previous year. “Tablets in particular are playing a big role in the future growth of e-commerce for us”, says Dr Rainer Hillebrand, the Otto Group Executive Board member responsible for E-Commerce. “Smartphones are used above all to gather information about products. We attribute the disproportionate increase in demand to greater use of tablet PCs. Thanks to the large-format and inspirational display of goods, tablet PCs invite customers to purchase.”
 
Even if the growth being achieved is still low in terms of turnover – gross mobile turnover levels accounted for roughly 3 per cent of overall online demand in the Spring/Summer season 2012 – the mobile channel plays a key role in the Otto Group’s e-commerce strategy. Otto Group companies anticipated the mobile trend early on and launched many mobile apps as well as online shops optimised for smartphones and tablet PCs. As a result, over 80 per cent of German Otto Group online shops will offer a smartphone-optimised mobile shop by the end of 2012 – and over 50 per cent of the Group companies are also planning tablet-optimised commerce activities by the end of 2012. In this regard particularly innovative approaches are being taken by bonprix, which was the first major German online retailer to launch a completely tablet-based Web shop, as well as Sheego whose iPad-App lets customers try on their items of clothing with the aid of a virtual model.
 
 


Must ReadView All

Textiles | On 19th Sep 2017

Karl Mayer expands service operations in Asia

Karl Mayer, a world leader in the production of warp knitting and...

Textiles | On 19th Sep 2017

Welspun bags Made in Green label by Oeko-Tex

Welspun, a leading home textiles manufacturer, has been awarded Made...

Courtesy: SGS

Textiles | On 19th Sep 2017

SGS expands testing facilities in Naucalpan, Mexico

SGS has expanded testing facilities in Naucalpan, Mexico, creating a...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search