United Kingdom : Multi-channel marketing solutions for Sainsbury's stores

InquiryNow

Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at mi@fibre2fashion.com in case you need any other additional information.

Name

Company

Phone Number

Country

Comments

Advanced Search

Think twice for twice the benefit. Learn more! | Ad

Home / Knowledge / News / Information Technology / Multi-channel marketing solutions for Sainsbury's stores

Multi-channel marketing solutions for Sainsbury's stores

25
Sep '12

Sainsbury’s and Aimia, owner of the Nectar programme, today announced they have formed a joint venture to offer suppliers multi-channel marketing solutions in and around Sainsbury’s stores and online.

The new company, Insight 2 Communication (I2C), will provide suppliers with a better understanding of the Sainsbury's customers, while providing a 'one stop shop' solution to advertise across all of the retailer's communication channels. Opportunities include Coupon-at-Till, direct mail, all media in and around stores, including car park advertising and in-store sampling, as well as email, mobile, Sainsburys.co.uk and advertising via Sainsbury's magazines. I2Cwill plan and deliver fully integrated campaigns that will reach over 22 million customers a week in stores and over 165,000 shoppers every week through Sainsburys.co.uk.

Suppliers will have access to unparalleled customer insights based on Nectar data, enabling them to develop the most targeted and effective communications mix for reaching their customers.

David Buckingham from Aimia has been appointed Chief Executive Officer of I2C and will report to a board comprising: Mike Coupe, Sainsbury's Group Commercial Director; Luke Jensen, Sainsbury's Group Development Director; David Johnston, President and CEO, EMEA, Aimia; and Peter Gleason, Managing Director, Intelligent Shopper Solutions, Aimia. Luke Jensen has been appointed Chairman of I2C.

Commenting on the joint venture, David Buckingham said: "From the home to the checkout and beyond, I2C will offer FMCGs a tailored advertising solution in and around stores and online. We'll help them plan, manage and deliver fully integrated campaigns more effectively to the millions of customers who visit Sainsbury's stores or shop online each week."

Luke Jensen, Sainsbury's Group Development Director, said: "It's a win-win for both customers and suppliers. This means more timely, relevant and accessible offers for customers based on their likes and dislikes, while brands benefit from an end-to-end insight based marketing solution and greater return on investment."

David Johnston, President and CEO EMEA, Aimia said: "The launch of I2C is testament to the growing interest in shopper marketing, targeting customers in and around stores. Coupled with our data-driven approach, we believe I2C will deliver better experiences for shoppers and greater ROI for brands who will benefit from the integrated solution I2C offers."

Sainsbury's

More Information Technology News - United Kingdom...

Must ReadView All

Textiles | On 20th Apr 2018

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Vietnam earned $7.339 billion from textile and garment exports in the ...

Apparel/Garments | On 20th Apr 2018

Uganda yet to exploit AGOA benefits: US envoy Malac

Uganda is yet to take full advantage of the Africa Growth and...

Textiles | On 20th Apr 2018

KBR completes KPIC’s ethylene plant revamp project

KBR, Inc. has successfully completed the ethylene plant revamp...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Urmil Arya

Sushila International, a well established textile organisation established ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Letter to Editor

RSS Feed

Search Companies

Leave your Comments

April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No Skip

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No Skip

Active Poll

Do you see sustainability as a route to business growth?

Yes

69.9%

12.6%

Skip

17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No Skip

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes

63.1%

29.1%

Skip

7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No Skip

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes

87.4%

8.7%

Skip

3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes

82.5%

7.8%

Skip

9.7%

Total Votes: 103

E-News Insight

Subscribe Today and Get the
Latest News Update in Your Mail Box.