Home / Knowledge / News / Information Technology / AlvaKids to help consumers buy right size of kidswear
AlvaKids to help consumers buy right size of kidswear
21
Nov '12
Alvanon, the world’s leading apparel sizing and fit expert, has launched AlvaKids, an ingenious new mobile phone application and online widget that will help consumers buy the right size garment from over 500 of the UK’s most popular young children’s clothing brands.
 
AlvaKids uses a child’s birthday, height and weight to recommend the ‘right size’ garment to buy, significantly enhancing the shopping experience, increasing customer loyalty and sales while reducing returns.
 
In the AlvaKids product trial at New York-based Cookie’s Kids department store, 97% of parents surveyed said they would recommend others to use the app, 90% said they would be more confident to shop for childrenswear without their kids and 72% said they would share their children’s profiles with family and friends to enable them to buy the right sized clothes as gifts for newborns through to pre-teens.
 
AlvaKids is available to consumers as a free download app from the Apple Store and as an online widget to major childrenswear high street and online retail groups. The Android version will be available in mid-December. The widget will allow retailers and brands to create brand specific sizing recommendations for consumers in-store and on their eCommerce websites. 
 
Parents build a simple body shape profile for each child by entering a few key data points in the AlvaKids mobile app or through a retailer’s eCommerce website. This contains information such as birthday, height, weight, body shape (slim, average or plus/husky) and leg proportions. This data is then used by AlvaKids proprietary algorithm to create a personalised sizing recommendation for any of the brands contained in the database.  Users will also be able to suggest new brands to add to the system.  A key feature of the app is that once the child’s profile has been created, the persocal data in the profile will grow automatically with the child so accurate size recommendations can be accessed now and in the future.
 
Al Falack, director of e-Commerce for Cookie’s Kids trialed the AlvaKids app in its New York department store: “We enjoyed a very positive experience with the AlvaKids trial – our customers loved it,” explained Falack. “It gives parents the confidence to shop for clothing without their children and they spend more time browsing and less time questioning as a result.  We also found it helped parents choose the right size the first time which reduces any inconvenience to our customers and the number of returns we have to process. This results in an increase in customer loyalty and sales.”
 
 


Must ReadView All

Pressure on  Indian textiles exporters to ease by Q3: ICRA

Textiles | On 17th Oct 2017

Pressure on Indian textiles exporters to ease by Q3: ICRA

Pressures on the profit and debt levels of textiles exporters is...

S Korean fashion brands expand overseas amid slump at home

Fashion | On 17th Oct 2017

S Korean fashion brands expand overseas amid slump at home

South Korean fashion firms are keen on tapping into overseas markets...

GMAC urges Cambodia to push fabric-forward rule in RCEP

Apparel/Garments | On 17th Oct 2017

GMAC urges Cambodia to push fabric-forward rule in RCEP

Representatives from the Garment Manufacturers Association of...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.9%
No
13.8%
Skip
9.2%

Total Votes: 65

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
27.7%
Skip
10.8%

Total Votes: 65

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.6%
No
10.8%
Skip
4.6%

Total Votes: 65

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
73.8%
No
12.3%
Skip
13.8%

Total Votes: 65


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search