Home / Knowledge / News / Information Technology / AlvaKids to help consumers buy right size of kidswear
AlvaKids to help consumers buy right size of kidswear
21
Nov '12
Alvanon, the world’s leading apparel sizing and fit expert, has launched AlvaKids, an ingenious new mobile phone application and online widget that will help consumers buy the right size garment from over 500 of the UK’s most popular young children’s clothing brands.
 
AlvaKids uses a child’s birthday, height and weight to recommend the ‘right size’ garment to buy, significantly enhancing the shopping experience, increasing customer loyalty and sales while reducing returns.
 
In the AlvaKids product trial at New York-based Cookie’s Kids department store, 97% of parents surveyed said they would recommend others to use the app, 90% said they would be more confident to shop for childrenswear without their kids and 72% said they would share their children’s profiles with family and friends to enable them to buy the right sized clothes as gifts for newborns through to pre-teens.
 
AlvaKids is available to consumers as a free download app from the Apple Store and as an online widget to major childrenswear high street and online retail groups. The Android version will be available in mid-December. The widget will allow retailers and brands to create brand specific sizing recommendations for consumers in-store and on their eCommerce websites. 
 
Parents build a simple body shape profile for each child by entering a few key data points in the AlvaKids mobile app or through a retailer’s eCommerce website. This contains information such as birthday, height, weight, body shape (slim, average or plus/husky) and leg proportions. This data is then used by AlvaKids proprietary algorithm to create a personalised sizing recommendation for any of the brands contained in the database.  Users will also be able to suggest new brands to add to the system.  A key feature of the app is that once the child’s profile has been created, the persocal data in the profile will grow automatically with the child so accurate size recommendations can be accessed now and in the future.
 
Al Falack, director of e-Commerce for Cookie’s Kids trialed the AlvaKids app in its New York department store: “We enjoyed a very positive experience with the AlvaKids trial – our customers loved it,” explained Falack. “It gives parents the confidence to shop for clothing without their children and they spend more time browsing and less time questioning as a result.  We also found it helped parents choose the right size the first time which reduces any inconvenience to our customers and the number of returns we have to process. This results in an increase in customer loyalty and sales.”
 
 


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Urmil Arya

Sushila International, a well established textile organisation established ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search