Home / Knowledge / News / Information Technology / AlvaKids to help consumers buy right size of kidswear
AlvaKids to help consumers buy right size of kidswear
21
Nov '12
Alvanon, the world’s leading apparel sizing and fit expert, has launched AlvaKids, an ingenious new mobile phone application and online widget that will help consumers buy the right size garment from over 500 of the UK’s most popular young children’s clothing brands.
 
AlvaKids uses a child’s birthday, height and weight to recommend the ‘right size’ garment to buy, significantly enhancing the shopping experience, increasing customer loyalty and sales while reducing returns.
 
In the AlvaKids product trial at New York-based Cookie’s Kids department store, 97% of parents surveyed said they would recommend others to use the app, 90% said they would be more confident to shop for childrenswear without their kids and 72% said they would share their children’s profiles with family and friends to enable them to buy the right sized clothes as gifts for newborns through to pre-teens.
 
AlvaKids is available to consumers as a free download app from the Apple Store and as an online widget to major childrenswear high street and online retail groups. The Android version will be available in mid-December. The widget will allow retailers and brands to create brand specific sizing recommendations for consumers in-store and on their eCommerce websites. 
 
Parents build a simple body shape profile for each child by entering a few key data points in the AlvaKids mobile app or through a retailer’s eCommerce website. This contains information such as birthday, height, weight, body shape (slim, average or plus/husky) and leg proportions. This data is then used by AlvaKids proprietary algorithm to create a personalised sizing recommendation for any of the brands contained in the database.  Users will also be able to suggest new brands to add to the system.  A key feature of the app is that once the child’s profile has been created, the persocal data in the profile will grow automatically with the child so accurate size recommendations can be accessed now and in the future.
 
Al Falack, director of e-Commerce for Cookie’s Kids trialed the AlvaKids app in its New York department store: “We enjoyed a very positive experience with the AlvaKids trial – our customers loved it,” explained Falack. “It gives parents the confidence to shop for clothing without their children and they spend more time browsing and less time questioning as a result.  We also found it helped parents choose the right size the first time which reduces any inconvenience to our customers and the number of returns we have to process. This results in an increase in customer loyalty and sales.”
 
 

Must ReadView All

Courtesy: MB Bank

Apparel/Garments | On 28th Jun 2016

MB Bank launches package for Vietnamese garment firms

Vietnam’s Military Commercial Joint Stock Bank (MB Bank) has recently ...

Courtesy: CmiA

Textiles | On 28th Jun 2016

CmiA joins Sustainable Clothing Action Plan

To actively support the change within the textile supply chain and...

Textiles | On 27th Jun 2016

Cotton sown area dips in north Indian states this year

The area under cotton sowing for 2016-17 crop year has decreased in...

Interviews View All

Abhishek Ganguly
Puma India

There are quite a number of brands stepping into the sports lifestyle...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search