Home / Knowledge / News / Information Technology / Virtual tape to revolutionize online apparel shopping
Virtual tape to revolutionize online apparel shopping
06
Dec '12
Virtual tape measurement, a groundbreaking web-based system that takes unprecedentedly detailed measurements of the body could revolutionize online readymade garment shopping.

The software is being currently developed by computer vision experts at the University of Surrey in collaboration with staff at the London College of Fashion, guided by the digital creative agency and body-mapping specialist ‘Bodymetrics’.

Professor Adrian Hilton, University of Surrey's Centre for Vision, Speech and Signal Processing (CVSSP), told fibre2fashion, “In simple language, virtual tape measurement software recommends clothing size for online retailers”.

The shopper would simply download software which will work as a virtual tape measurement with the help of a webcam or a smart phone. It will take accurate measurement of waist, hip, chest etc., advising the user to buy the garment of their size whenever they visit any online apparel retailer.

Professor Hilton says, “It is unrealistic to expect online garment buyers to have the time or inclination to take a series of highly accurate body measurements of themselves. The virtual tape measurement makes it all easy”.

Taking multiple measurements of the body quickly, easily and accurately, the system aims to ensure the best possible fit and so save retailers and shoppers millions of pounds a year in return postage costs, as well as eliminating the hassle involved in sending back clothes that are the wrong size or fit.

Body scanning is already starting to make a mark in the clothing retail sector. But because the new system takes measurements at a number of different points on the body and combines these with a person’s overall proportions to build up a detailed 3D image, it offers much greater precision than anything else available in-store or online.

Moreover, most online shoppers currently buy clothes simply on the basis of waist size, for instance, or small/medium/large categorisation, whose accuracy is inevitably limited and often depends on the shopper’s subjective perception of their own body size.

The new system avoids these problems. Once they find the item they are interested in, the shopper simply clicks their mouse to activate the software, stands in front of their webcam or smartphone in their underwear, takes a photo, types in their height and lets the software do the rest. The photo remains entirely confidential and is not transmitted over the Internet in any way. The height measurement gives the software the starting point for ascertaining the body size of the shopper.

To inform customers, a logo or and possibly a pop-up on the computer screen would appear on the websites of participating retailers. As slight variations often exist in the proportions of clothes with the same label size but produced by different manufacturers, retailers would also supply detailed information about the size of all their individual garments. The software would take this into account when recommending the size of a particular item for a particular shopper.    


Must ReadView All

Courtesy: Shangdong Ruyi

Textiles | On 24th Nov 2017

Shangdong Ruyi to acquire major stake in Bagir

Shangdong Ruyi Technology Group Ltd, one of the leading Asian global...

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Apparel/Garments | On 24th Nov 2017

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Chinese e-commerce firm JD.com has invested $44 million in Tiki.vn, a ...

Indian apparel exporters losing competitiveness by 9%: AEPC

Apparel/Garments | On 24th Nov 2017

Indian apparel exporters losing competitiveness by 9%: AEPC

Indian apparel exporters want a higher reimbursement of central and...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search