Home / Knowledge / News / Information Technology / Virtual tape to revolutionize online apparel shopping
Virtual tape to revolutionize online apparel shopping
06
Dec '12
Virtual tape measurement, a groundbreaking web-based system that takes unprecedentedly detailed measurements of the body could revolutionize online readymade garment shopping.

The software is being currently developed by computer vision experts at the University of Surrey in collaboration with staff at the London College of Fashion, guided by the digital creative agency and body-mapping specialist ‘Bodymetrics’.

Professor Adrian Hilton, University of Surrey's Centre for Vision, Speech and Signal Processing (CVSSP), told fibre2fashion, “In simple language, virtual tape measurement software recommends clothing size for online retailers”.

The shopper would simply download software which will work as a virtual tape measurement with the help of a webcam or a smart phone. It will take accurate measurement of waist, hip, chest etc., advising the user to buy the garment of their size whenever they visit any online apparel retailer.

Professor Hilton says, “It is unrealistic to expect online garment buyers to have the time or inclination to take a series of highly accurate body measurements of themselves. The virtual tape measurement makes it all easy”.

Taking multiple measurements of the body quickly, easily and accurately, the system aims to ensure the best possible fit and so save retailers and shoppers millions of pounds a year in return postage costs, as well as eliminating the hassle involved in sending back clothes that are the wrong size or fit.

Body scanning is already starting to make a mark in the clothing retail sector. But because the new system takes measurements at a number of different points on the body and combines these with a person’s overall proportions to build up a detailed 3D image, it offers much greater precision than anything else available in-store or online.

Moreover, most online shoppers currently buy clothes simply on the basis of waist size, for instance, or small/medium/large categorisation, whose accuracy is inevitably limited and often depends on the shopper’s subjective perception of their own body size.

The new system avoids these problems. Once they find the item they are interested in, the shopper simply clicks their mouse to activate the software, stands in front of their webcam or smartphone in their underwear, takes a photo, types in their height and lets the software do the rest. The photo remains entirely confidential and is not transmitted over the Internet in any way. The height measurement gives the software the starting point for ascertaining the body size of the shopper.

To inform customers, a logo or and possibly a pop-up on the computer screen would appear on the websites of participating retailers. As slight variations often exist in the proportions of clothes with the same label size but produced by different manufacturers, retailers would also supply detailed information about the size of all their individual garments. The software would take this into account when recommending the size of a particular item for a particular shopper.    

Must ReadView All

Fashion | On 28th Jul 2016

Gildan acquires Peds for $55 million

Montreal-based family apparel marketer Gildan Activewear Inc....

Information Technology | On 28th Jul 2016

E-com can generate 12 mn jobs in India

E-commerce has the potential to add 12 million of the 80 million new...

Textiles | On 28th Jul 2016

Odisha wants SPV rule for textile parks relaxed

The one third textile entrepreneur stipulation in forming SPVs or...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
June 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search