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Virtual tape to revolutionize online apparel shopping

06 Dec '12
3 min read
Prof. Adrian Hilton
Prof. Adrian Hilton

“The potential benefits for the fashion industry and for shoppers are huge,” says Philip Delamore from London College of Fashion about the new virtual tape software.

“Currently, it is common for online shoppers to order two or three different sizes of the same item of clothing at the same time, as they are unsure which one will fit best”, he adds.

When asked about the approximate time of the launch of the software, Prof. Hilton informs, “Plans to take the new system to market are currently on. We anticipate launching the product in two years time.”

Fibre2fashion News Desk - India

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