Home / Knowledge / News / Information Technology / FaceCake displays retail try-on technologies at NRF show
FaceCake displays retail try-on technologies at NRF show
15
Jan '13
FaceCake Marketing Technologies, Inc. is previewing its revolutionary augmented retail Try-On technologies in Microsoft's booth (#1005) at the 102nd annual NRF Convention & Expo on January 14-15, 2013, at the Jacob K. Javits Convention Center in New York City.

Utilizing cutting-edge technology, FaceCake Augmented Retail provides an immersive Try-On shopping platform that brings retailers face-to-face with customers wherever they are. Swivel Digital Signage draws shoppers into stores. Swivel Virtual Dressing Room gives them product Try-On capabilities beyond the normal limits. Try-On rich media banners engage them from their computers and our mobile solutions engage them from their phones. With FaceCake's interactive virtual Try-On, real-time product recommendations and detailed consumer metrics, building sales with targeted marketing takes on a whole new reality.

Debuting at Retail's BIG Show 2013 is the new Swivel Close-Up by FaceCake, which provides consumers the opportunity to try on cosmetics and accessories within a two-foot environment— literally mirroring the in-store experience, but better. Swivel Close-Up will drive shopper interest and interaction, converting browsers into buyers.

FaceCake is also unveiling its innovative in-banner Try-On ad unit, which spans both desktop and mobile. Try-On banners allow users to view featured products on their own image without leaving the page, providing levels of personalized interaction that have not existed previously in traditional banner advertising. FaceCake's Try-On banner ads engage users longer than traditional ad units, building brand and product awareness with every in-banner click, and unlocking social shopping in ways that are totally new to display advertising.

Swivel Digital Signage transforms retail storefronts creating instant personalized product engagement. This technology allows shoppers to virtually Try-On products even before they enter the store, as well as throughout the retail environment—turning standard displays into personalized style experiences.

FaceCake's interactive shopping platform changes the way consumers engage with retailers' products with every Try-On, unlocking meaningful data that retailers can leverage across inventory, supply chain, purchasing and marketing. And, working together with Microsoft, using products including Kinect for Windows and the Windows Embedded 8 platform, FaceCake provides a scalable and easily integrated solution for retailers.

"While it's been said before, customers are now truly in the driver's seat with more information, more options and more expectations when they shop and interact with retailers," said Brendan O'Meara, managing director, Worldwide Retail Sector, Microsoft. "Swivel by FaceCake combined with Kinect for Windows with the Windows Embedded 8 platform is helping retailers reshape the customer experience in the digital age, delivering the personalized and differentiated experiences that shoppers have come to expect."


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Global growth to pick up in 2017 and 2018: IMF

The pickup in global growth anticipated in the April World Economic...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X