Home / Knowledge / News / Information Technology / FaceCake displays retail try-on technologies at NRF show
FaceCake displays retail try-on technologies at NRF show
15
Jan '13
FaceCake Marketing Technologies, Inc. is previewing its revolutionary augmented retail Try-On technologies in Microsoft's booth (#1005) at the 102nd annual NRF Convention & Expo on January 14-15, 2013, at the Jacob K. Javits Convention Center in New York City.

Utilizing cutting-edge technology, FaceCake Augmented Retail provides an immersive Try-On shopping platform that brings retailers face-to-face with customers wherever they are. Swivel Digital Signage draws shoppers into stores. Swivel Virtual Dressing Room gives them product Try-On capabilities beyond the normal limits. Try-On rich media banners engage them from their computers and our mobile solutions engage them from their phones. With FaceCake's interactive virtual Try-On, real-time product recommendations and detailed consumer metrics, building sales with targeted marketing takes on a whole new reality.

Debuting at Retail's BIG Show 2013 is the new Swivel Close-Up by FaceCake, which provides consumers the opportunity to try on cosmetics and accessories within a two-foot environment— literally mirroring the in-store experience, but better. Swivel Close-Up will drive shopper interest and interaction, converting browsers into buyers.

FaceCake is also unveiling its innovative in-banner Try-On ad unit, which spans both desktop and mobile. Try-On banners allow users to view featured products on their own image without leaving the page, providing levels of personalized interaction that have not existed previously in traditional banner advertising. FaceCake's Try-On banner ads engage users longer than traditional ad units, building brand and product awareness with every in-banner click, and unlocking social shopping in ways that are totally new to display advertising.

Swivel Digital Signage transforms retail storefronts creating instant personalized product engagement. This technology allows shoppers to virtually Try-On products even before they enter the store, as well as throughout the retail environment—turning standard displays into personalized style experiences.

FaceCake's interactive shopping platform changes the way consumers engage with retailers' products with every Try-On, unlocking meaningful data that retailers can leverage across inventory, supply chain, purchasing and marketing. And, working together with Microsoft, using products including Kinect for Windows and the Windows Embedded 8 platform, FaceCake provides a scalable and easily integrated solution for retailers.

"While it's been said before, customers are now truly in the driver's seat with more information, more options and more expectations when they shop and interact with retailers," said Brendan O'Meara, managing director, Worldwide Retail Sector, Microsoft. "Swivel by FaceCake combined with Kinect for Windows with the Windows Embedded 8 platform is helping retailers reshape the customer experience in the digital age, delivering the personalized and differentiated experiences that shoppers have come to expect."


Must ReadView All

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Textiles | On 20th Apr 2018

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Vietnam earned $7.339 billion from textile and garment exports in the ...

Uganda yet to exploit AGOA benefits: US envoy Malac

Apparel/Garments | On 20th Apr 2018

Uganda yet to exploit AGOA benefits: US envoy Malac

Uganda is yet to take full advantage of the Africa Growth and...

Courtesy: KBR, Inc

Textiles | On 20th Apr 2018

KBR completes KPIC’s ethylene plant revamp project

KBR, Inc. has successfully completed the ethylene plant revamp...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search