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Fashion designer Nida Mahmood blends technology & fashion

April 04, 2013 (India)

HCL Infosystems Ltd. India's premier services and ICT systems integration, distribution and hardware company collaborated with Nida Mahmood, an artist, fashion designer and painter, to showcase its latest range of ME tablets to audiences in a recently held fashion event.

A fusion of fashion and technology, this designer's collection was presented in an unique manner. The show saw the installation and a model, as part of the live installation designed entirely with HCL ME Tablets.

The entire installation, called VDO GAGA was themed around the concept of a time machine on which, the muse and protagonist of the collection, travels around through time and space.

HCL ME tablets were an integral part of the 3 wall installation setup and the outfit adorned by the muse. The presentation was extremely interactive as the tablets played live media content and were programmed by a time delay application which brought close to 100 tablets alive at the same time.

Speaking on the occasion, Mr. Gautam Advani, Global Head, Mobility Business Unit, HCL Infosystems Ltd said, "We are delighted to be associated with Nida Mahmood and want to compliment her for this unique concept of blending technology with art and fashion.

"ME Tablets has helped transform Nida Mahmood's creative thought into reality. This is just the beginning of our association and we look forward to be a part of more such innovations in future. Also the tablet being a lifestyle product, the device finding its way onto a fashion ramp is indeed apt!"

Speaking on the occasion, Nida Mahmood said, "It's a great feeling and we at New India Bioscope Co. are really excited about our association with HCL Infosystems and ME Tablets. The confluence of art and the right application of my thought endowed through ME Tablets has created this unique time capsule called VDO Gaga. It gives me immense satisfaction to see everything falling into place"

This creative showcase of HCL ME tablets pulled in large crowds who were enthralled to see the collection. The time machine installation in a larger grandeur will be showcased at select venues by Nida Mahmood.

About HCL Infosystems

HCL Infosystems Ltd. with revenue (LTM) of US$ 2.0 billion (Rs 10,401 crores) is India's Premier Technology Company and offers a wide spectrum of IT Services and Products ranging from Cloud to Learning Solutions.

As a complete IT solutions provider the company offers comprehensive offerings in Enterprise Application Services, IT Infrastructure Managed Services, System Integration, Office Automation Products and Services, Distribution and Support Services. The company operates in both the Consumer and the Enterprise space - offering the latest mobility products and operating in verticals like BFSI, Telecom, and Healthcare respectively.


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