Home / Knowledge / News / Information Technology / Fashion designer Nida Mahmood blends technology & fashion
Fashion designer Nida Mahmood blends technology & fashion
04
Apr '13
HCL Infosystems Ltd. India's premier services and ICT systems integration, distribution and hardware company collaborated with Nida Mahmood, an artist, fashion designer and painter, to showcase its latest range of ME tablets to audiences in a recently held fashion event.

A fusion of fashion and technology, this designer's collection was presented in an unique manner. The show saw the installation and a model, as part of the live installation designed entirely with HCL ME Tablets.

The entire installation, called VDO GAGA was themed around the concept of a time machine on which, the muse and protagonist of the collection, travels around through time and space.

HCL ME tablets were an integral part of the 3 wall installation setup and the outfit adorned by the muse. The presentation was extremely interactive as the tablets played live media content and were programmed by a time delay application which brought close to 100 tablets alive at the same time.

Speaking on the occasion, Mr. Gautam Advani, Global Head, Mobility Business Unit, HCL Infosystems Ltd said, "We are delighted to be associated with Nida Mahmood and want to compliment her for this unique concept of blending technology with art and fashion.

"ME Tablets has helped transform Nida Mahmood's creative thought into reality. This is just the beginning of our association and we look forward to be a part of more such innovations in future. Also the tablet being a lifestyle product, the device finding its way onto a fashion ramp is indeed apt!"

Speaking on the occasion, Nida Mahmood said, "It's a great feeling and we at New India Bioscope Co. are really excited about our association with HCL Infosystems and ME Tablets. The confluence of art and the right application of my thought endowed through ME Tablets has created this unique time capsule called VDO Gaga. It gives me immense satisfaction to see everything falling into place"

This creative showcase of HCL ME tablets pulled in large crowds who were enthralled to see the collection. The time machine installation in a larger grandeur will be showcased at select venues by Nida Mahmood.

About HCL Infosystems

HCL Infosystems Ltd. with revenue (LTM) of US$ 2.0 billion (Rs 10,401 crores) is India's Premier Technology Company and offers a wide spectrum of IT Services and Products ranging from Cloud to Learning Solutions.

As a complete IT solutions provider the company offers comprehensive offerings in Enterprise Application Services, IT Infrastructure Managed Services, System Integration, Office Automation Products and Services, Distribution and Support Services. The company operates in both the Consumer and the Enterprise space - offering the latest mobility products and operating in verticals like BFSI, Telecom, and Healthcare respectively.

HCL


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search