Home / Knowledge / News / Information Technology / Fashion designer Nida Mahmood blends technology & fashion
Fashion designer Nida Mahmood blends technology & fashion
04
Apr '13
HCL Infosystems Ltd. India's premier services and ICT systems integration, distribution and hardware company collaborated with Nida Mahmood, an artist, fashion designer and painter, to showcase its latest range of ME tablets to audiences in a recently held fashion event.

A fusion of fashion and technology, this designer's collection was presented in an unique manner. The show saw the installation and a model, as part of the live installation designed entirely with HCL ME Tablets.

The entire installation, called VDO GAGA was themed around the concept of a time machine on which, the muse and protagonist of the collection, travels around through time and space.

HCL ME tablets were an integral part of the 3 wall installation setup and the outfit adorned by the muse. The presentation was extremely interactive as the tablets played live media content and were programmed by a time delay application which brought close to 100 tablets alive at the same time.

Speaking on the occasion, Mr. Gautam Advani, Global Head, Mobility Business Unit, HCL Infosystems Ltd said, "We are delighted to be associated with Nida Mahmood and want to compliment her for this unique concept of blending technology with art and fashion.

"ME Tablets has helped transform Nida Mahmood's creative thought into reality. This is just the beginning of our association and we look forward to be a part of more such innovations in future. Also the tablet being a lifestyle product, the device finding its way onto a fashion ramp is indeed apt!"

Speaking on the occasion, Nida Mahmood said, "It's a great feeling and we at New India Bioscope Co. are really excited about our association with HCL Infosystems and ME Tablets. The confluence of art and the right application of my thought endowed through ME Tablets has created this unique time capsule called VDO Gaga. It gives me immense satisfaction to see everything falling into place"

This creative showcase of HCL ME tablets pulled in large crowds who were enthralled to see the collection. The time machine installation in a larger grandeur will be showcased at select venues by Nida Mahmood.

About HCL Infosystems

HCL Infosystems Ltd. with revenue (LTM) of US$ 2.0 billion (Rs 10,401 crores) is India's Premier Technology Company and offers a wide spectrum of IT Services and Products ranging from Cloud to Learning Solutions.

As a complete IT solutions provider the company offers comprehensive offerings in Enterprise Application Services, IT Infrastructure Managed Services, System Integration, Office Automation Products and Services, Distribution and Support Services. The company operates in both the Consumer and the Enterprise space - offering the latest mobility products and operating in verticals like BFSI, Telecom, and Healthcare respectively.

HCL


Must ReadView All

Textiles | On 24th Jul 2017

Govt extends deadline for GST composition scheme to Aug 16

The Government on India has extended the deadline for small...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X