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Rackspace provides fastest growing e-commerce platform
08
Apr '13
Rackspace Hosting, the open cloud company, announced it has entered into the Magento Hosting Partner program as a platinum level partner. Rackspace and Magento, a division of X.commerce, an eBay Inc. company, will work collaboratively to serve both dedicated and open hybrid cloud customers with one of the fastest growing ecommerce platforms on the market.

For companies aiming to expand their global footprint, the collaboration between Rackspace and Magento will provide a low cost entry into new markets around the world without the cost of establishing a physical presence. Through a broad product portfolio that includes dedicated hosting, public cloud, private cloud and hybrid cloud, Rackspace is giving customers the flexibility to choose the right solution for their unique business needs.

Rackspace’s hybrid cloud in particular provides a differentiated and compelling customer experience, as it offers a dedicated infrastructure for managing day-to-day traffic, along with powerful open cloud solutions for sporadic spikes during peak times such as Cyber Monday, Black Friday and free shipping Thursday. In addition, Rackspace helps online retailers achieve PCI compliance by delivering a variety of products for its dedicated and cloud customers.

“Within three months of launching the new site built on the Magento platform, Gant’s online orders went up 340 percent. We also saw a 290 percent increase in conversion rates and 35 percent reduction in page load time,” said Anna Carlqvist, a global eCommerce manager at GANT Clothing in UK. “Thanks to the infinite scalability of the Rackspace Open Cloud, Gant can scale servers up and down to meet customer needs while only paying for what we actually use. This has lead to a 50 percent reduction in hosting costs.”

Rackspace is gaining traction within the ecommerce market; according to a study from ecommerce publishing authority Internet Retailer, Rackspace is currently ranked the number one hosting provider for the Internet Retailer Top 1,000 websites. Rackspace now hosts a greater percentage of the world’s Magento deployments than any other hosting provider.

“Over the past five years, Rackspace and Magento have developed a strong, lasting relationship with the shared goal of providing an optimal, end-to-end ecommerce solution,” said Suaad Sait, chief marketing officer at Rackspace. “The ecommerce space is evolving and more online retailers are moving their back end infrastructure to the cloud. As demand increases and more businesses make the initial transition to the cloud, we look forward to ongoing collaboration with Magento to take advantage of this growing marketing opportunity.”

With over 1,000 Magento deployments globally ranging from SMB to Fortune 500 customers, Rackspace has developed core competency and expertise in Magento implementations. Rackspace’s go-to-market offering features specialized sales representatives and engineers that will help businesses architect, design and deploy highly scalable ecommerce sites, which are all backed by Fanatical Support.

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Courtesy: Reliance Industries

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