"In today's market, there is an overwhelming number of choices whether a consumer is shopping online or in-store," explains Ramsay Hoguet, CEO of Snaptiva. "We are simplifying the purchasing process by bringing everything into one place and answering the question: 'What should I buy?'"
The power behind Snaptiva lies in its patent-pending product coordination and color-matching technology. Similar to a design color wheel used by interior designer and fashion professionals, the technology ranks products based on how well they match the décor in their home, items in their wardrobe or something as simple as inspirational photo, allowing consumers to buy with confidence.
"Snaptiva is bridging the gap between online and in-store shopping, making purchasing decisions a snap through visual cues," said Erick Schonfeld, executive producer of DEMO. "Snaptiva's advanced algorithms and ease-of-use make it uniquely poised to improve the $480 billion fashion and home design industries."
Snaptiva community members can add their snapshots and products selections to Snapboards and share them with the community and with friends through Facebook, Twitter, and blogs. These outfits and room designs become inspirations for other community members to create their own designs.
"We are building a mobile shopping community that allows people to get inspiration and make purchasing decisions wherever they are shopping. Our members become their own personal stylists and interior designers. Snaptiva makes style simple," Hoguet adds.
Snaptiva's mobile app and website are free; however members need to register to access Snaptiva's robust features.
Snaptiva is an early stage technology company based in Marblehead, MA. The Snaptiva team consists of industry veterans who have successfully launched and operated leading brands for e-commerce, software and media companies. Ramsay Hoguet, CEO, is an executive with over 15 years of experience in launching and managing consumer shopping engines, software for mobile and web-based applications.
Textiles | On 19th Jan 2017
A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...
Textiles | On 19th Jan 2017
Excise duty on man-made fibres should be reduced to bring it on par...
Apparel/Garments | On 19th Jan 2017
The textile ministry has received a sum of Rs 500 crore from the...
Zenitex Mill Pvt Ltd
Full of green energy
‘There has been an increase in demand for water based inks, rather than...
Everflow Petrofils Ltd
‘An innovative technology which India needs desperately is the...
The Indian market has huge potential in technical textiles, and by far,...
Technical Absorbents Ltd
Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
Hyderabad-based designer Prathyusha Garimella is known for blending...
"We should not compare India and the West. There are things we do that...
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...
Information Technology | On 18th Jan 2017