Home / Knowledge / News / Information Technology / Coldwater Creek adopts Oracle to improve store performance
Coldwater Creek adopts Oracle to improve store performance
25
Jun '13
Coldwater Creek, a leading specialty retailer of women's apparel, jewelry, gifts and accessories, has implemented Oracle Retail merchandise financial planning, assortment planning and item planning solutions to help reduce aged inventory and to help increase full-price selling, improving the productivity and profitability of store, online and catalog channels. Using Oracle, Coldwater Creek looks to increase its margins by ensuring that popular items are consistently in stock while using promotional tools to clear aged inventory.

News Facts

Coldwater Creek deployed Oracle Retail Merchandise Planning and Optimization solutions as part of a strategic initiative to reduce inventory while ensuring the right styles and colors are available to meet customer demand in stores, online and via catalog.

The Oracle Retail solutions provide Coldwater Creek the ability to create both pre-season and in-season plans to deliver immediate, color-level performance detail across all sales channels.

With this level of cross channel and cross category collaboration, Coldwater Creek is better able to tailor and monetize its product assortments and respond more effectively to evolving customer demand.

Coldwater Creek is using Oracle solutions to budget and forecast demand more accurately, allowing it to make better buying decisions, and react quickly to how well an item is selling by either purchasing more or using promotional mechanisms to strategically clear merchandise faster.

Coldwater Creek expects the integrated inventory management and planning processes to improve the productivity and profitability of store, online and catalog channels.

Relying on an internal team of merchandising and IT experts supplemented by minimal external consulting, Coldwater Creek implemented the suite of integrated of Oracle Retail applications in just nine months.

Supporting Quotes

"The new Oracle-based inventory planning system provides inventory visibility that simply was not possible for us in the past," said Jim Bell, Executive Vice President and CFO/COO, Coldwater Creek. "Ultimately, this should lead to further reductions in aged inventory and allow us to increase our full-price selling, making us more productive and profitable."

"The new planning process underpins one of our strategic business objectives for this year, which is to optimize the effectiveness of our inventory investments without diminishing our ability to meet customer demand, across all channels," said Deanna Emsley, Senior Vice President of Inventory Planning and Corporate Strategy, Coldwater Creek. "The Oracle Retail solution represents a significant change in the way we approach assortments and inventory by facilitating a 'top-down' and 'bottom-up' approach to planning."

"Assortment and inventory levers shape the customer experience as well as margins for the season," said Mike Webster, senior vice president and general manager, Oracle Retail. "Coldwater Creek is using Oracle Retail to transform critical processes to get closer to the customer and ultimately drive store and online performance."

Oracle


Must ReadView All

Indian govt relaxes cabotage rule for cotton transport

Textiles | On 25th May 2018

Indian govt relaxes cabotage rule for cotton transport

The Government of India has relaxed cabotage rules for transportation ...

Courtesy: Teejay Lanka

Textiles | On 25th May 2018

Teejay Lanka doubles production capacity at Indian mill

Teejay Lanka, one of Sri Lanka’s largest textile manufacturers, has...

Courtesy: Messe Frankfurt/Yarn Expo Autumn edition

Textiles | On 25th May 2018

Yarn Expo Autumn 2018 scheduled earlier

Over 500 exhibitors are expected at the Yarn Expo Autumn 2018, being...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search