Home / Knowledge / News / Information Technology / TheMagicTouch debuts 'Augmented Reality' technology
TheMagicTouch debuts 'Augmented Reality' technology
10
Jul '13
At Fespa 2013 TheMagicTouch introduced a new and innovative way to view designs and images printed on T-Shirts and promotional products using “Augmented Reality” technology.

The company has for over 20 years pioneered the digital image transfer process, offering a range of transfer papers for full colour decoration of garments, textiles and a vast range of promotional items. This year the company wanted to show something different and fun.

Jim Nicol, Managing Director, explains “AR technology can best be described as a QR code on steroids! It offers the user a unique experience whilst viewing a printed design and really adds a new dimension to the promotions and garment decoration industry”

So how does it work?

At the show the company printed approx 900 shirts over the 5 days featuring a bespoke design printed using the WoW transfer paper that contained an embedded code. The code is unlocked when read using a downloadable app from a smart phone or tablet device, launching instantly into the bespoke video message and interactive visual.

The message was specially prepared for the Fespa show and features Bareck Obama, David Cameron and a host of other TMT supporters. The AR technology also allows the user to update the video content extending the life of the product over a longer period.

With the increasing importance of social media the AR experience can be linked directly to Facebook, Twitter and all the popular social network sites allowing the experience to be shared.

TheMagicTouch deliver the ultimate in affordable dark garment decoration. The new TMT/OKI printers incorporate bespoke “Space Control” software for total colour control and transfer management. The white toner innovation is compatible with all TMT transfer papers enabling full colour printing onto a multitude of different surfaces including garments, ceramics, leather, metal, wood, POS Board, PU folders, glass, and even human skin.

For those who did not attend the show simply download the app as per the instruction and scan the image of the t-shirt to unlock the message.  Enjoy the experience. Its new and its fun!

TheMagicTouch

Must ReadView All

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search