The company has for over 20 years pioneered the digital image transfer process, offering a range of transfer papers for full colour decoration of garments, textiles and a vast range of promotional items. This year the company wanted to show something different and fun.
Jim Nicol, Managing Director, explains “AR technology can best be described as a QR code on steroids! It offers the user a unique experience whilst viewing a printed design and really adds a new dimension to the promotions and garment decoration industry”
So how does it work?
At the show the company printed approx 900 shirts over the 5 days featuring a bespoke design printed using the WoW transfer paper that contained an embedded code. The code is unlocked when read using a downloadable app from a smart phone or tablet device, launching instantly into the bespoke video message and interactive visual.
The message was specially prepared for the Fespa show and features Bareck Obama, David Cameron and a host of other TMT supporters. The AR technology also allows the user to update the video content extending the life of the product over a longer period.
With the increasing importance of social media the AR experience can be linked directly to Facebook, Twitter and all the popular social network sites allowing the experience to be shared.
TheMagicTouch deliver the ultimate in affordable dark garment decoration. The new TMT/OKI printers incorporate bespoke “Space Control” software for total colour control and transfer management. The white toner innovation is compatible with all TMT transfer papers enabling full colour printing onto a multitude of different surfaces including garments, ceramics, leather, metal, wood, POS Board, PU folders, glass, and even human skin.
For those who did not attend the show simply download the app as per the instruction and scan the image of the t-shirt to unlock the message. Enjoy the experience. Its new and its fun!
Apparel/Garments | On 26th Jun 2017
E-commerce operators and TDS (tax deducted at source) deductors can...
Textiles | On 26th Jun 2017
The Tiruppur Exporters' Association (TEA) has again urged Union...
Textiles | On 26th Jun 2017
The export promotion schemes will continue under GST regime, said...
Global Organic Textile Standard
‘GOTS is a very efficient supply chain management tool, especially for...
Md Hanifur Rahman
The level of understanding the job role and organisational requirements...
Sedo Treepoint GmbH
We see a higher demand in colour management systems, as customers see big...
The Indian market has huge potential in technical textiles, and by far,...
About one in every 20 patients picks up an infection while hospitalised....
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...
Information Technology | On 18th Jun 2017