Home / Knowledge / News / Information Technology / 'Poor fit most responsible for fashion faux pas' – Fits.me
'Poor fit most responsible for fashion faux pas' – Fits.me
31
Jul '13
Three-quarters of the most common ‘crimes against fashion’ committed by women and two-thirds of the outfit offences committed by men result not from poor design or misjudged buying choices, but from poor fit, a survey from Fits.me suggests.

Forty per cent of women admit to having endured a VPL (visible panty-line) – making this the most common fashion faux pas – followed by displaying a ‘muffin top’ (33%) and showing too much cleavage (32%). Meanwhile, a quarter of men under 35 have fallen victim to wearing their trousers too high and over a fifth of men admit to wearing garments with inadequate sleeve lengths.

Britons abroad are well known for their taste transgressions, and it seems our reputation is well-earned: one in 10 women have worn bikinis that are too small, while a third of women admit to wearing skirts that are too short.  This summer’s trend of denim shorts is only adding to the problem: a quarter of 18-24 year olds admit to wearing shorts that don’t cover their derrière.

Common fashion faux pas that are the fault of fit include:

-VPL: 48 % of women
-Muffin tops: 39% of women
-Too much cleavage on show: 44% of women
-Skirt that’s too short: 41% of women
-Bikinis that are too small: 12% of women
-Shorts that don’t cover your bum: 7% of women
-Ankle swinging trousers: 23% of women and 15% of men
-Sleeves too long: 16% of women and 21% of men
-Sleeves too short: 14% of women and 18% of men
-Trousers worn too high: 13% of men
-Trousers worn too low: 8% of men

Heikki Haldre, founder and chief executive of virtual fitting room solutions company Fits.me commented: “Research shows that once shoppers reach an in-store fitting room, conversion rates rise to 60%; we also know that retailers double their online conversion rates once they send their customer through a virtual fitting room. 

'But 36% of shoppers recently told us that they use in-store fitting rooms less than they did three years ago, because those spaces are untidy, dirty and shoppers dislike queues.  And we are buying more clothes online, where retailers have often still not made it possible to ‘try before you buy’.

Haldre continued: “Given the obvious benefits to retailers – remember, it means fewer returns too – this all begs the question: why don’t retailers put more effort into getting their customers into fitting rooms, online or offline? Yes, it would mean fewer fashion faux pas for us all to endure, but what retailers would really be doing is to close off another way of disappointing their customers.”

Fits.me


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search