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Adore Me picks Dotcom solution to scale ecommerce business
Aug '13
Dotcom Distribution, a premier provider of fulfillment and logistics solutions, announces its fulfillment partnership with Adore Me, an intimates eCommerce site offering designer-crafted, perfectly fitting styles at radical price points, along with personalized showrooms and subscription-based style-of-the-month memberships. Dotcom’s ability to adjust to increasing order volumes enables Adore Me to continue its rapid growth and provide customers with product packaging that mirrors the brand’s dedication to beautiful, high-quality products.

“Last year, our sales increased by 40-50 percent month over month, and it soon became clear that our initial logistics provider could not keep up with the large order volume we were receiving,” said Morgan Hermand-Waiche, CEO and co-founder of Adore Me. “We selected Dotcom Distribution as our fulfillment partner because of the company’s proven success with other growing fashion eCommerce businesses. This partnership ensures the execution of our aggressive business plan and allows us to meet the commitment we made to our investors for continued growth and success.”

Adore Me recently closed a Series B venture capital round of $8.5 million, bringing the company to $11.2 million in funding. Since inventory management and fulfillment are key factors in the success of an emerging e-retailer, choosing to work with Dotcom Distribution gave Adore Me and its investors confidence in the operation infrastructure.

“Adore Me realizes our ability to support its projected long-term growth,” said Doug Sternberg, executive vice president of client strategy of Dotcom Distribution. “Emerging eCommerce companies must work with a fulfillment provider whose management team is willing to collaborate and be a great business partner, while also having the expertise to provide customers with an exceptional experience each and every time they receive an online order.”

According to Sternberg, subscription-based brands like Adore Me are in a unique position to generate much higher customer lifetime values than traditional retailers. Customers of subscription-based brands often embrace social media to share their experiences and products with others, which can help to exponentially grow the business.

For this reason, it was important that Adore Me selected a fulfillment partner with the equipment, technology and facilities to produce – on a larger scale – an attractive, social media-ready package.

In addition to Dotcom’s dedication to providing a great customer experience, Adore Me partnered with Dotcom for the company’s ability to rapidly count, quality-check and sort inventory as it arrives in the warehouse.

This is imperative for a company that receives inventory frequently and works to consistently keep its online product offering fresh and in-line with warehouse inventory. With the help of Dotcom’s real-time dashboard and detailed reporting system, Adore Me can track orders from the warehouse to customers’ doorsteps, see which products are in-stock and identify slow moving inventory, among other things.

“Our products have always arrived at the customer’s doorstep beautifully packaged and well-preserved,” said Hermand-Waiche. “Dotcom Distribution shares our dedication to delivering a high quality customer experience, and we are confident in the company’s ability to handle the very specific details that go into Adore Me’s packaging.”

Dotcom Distribution

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