Home / Knowledge / News / Information Technology / OSP Group sizes up optimization program with SiteSpect
OSP Group sizes up optimization program with SiteSpect
21
Aug '13
SiteSpect, the leading provider of non-intrusive optimization solutions, announced that OSP Group has chosen SiteSpect as its multivariate testing and targeting provider. OSP Group, the preferred brand portfolio of women's apparel, shoes, lingerie, men's, and home products dedicated to plus sizes, is using SiteSpect to streamline its e-commerce sites, which include Woman Within, Brylane Home, KingSize, and fullbeauty, among others.

“SiteSpect is the only optimization solution build for speed. Only SiteSpect lets customers quickly test, target, and optimize their web or mobile site content, with no need for JavaScript tags or code changes that slow implementation and site speed”

Like other premiere e-commerce operators worldwide, OSP Group is using multivariate testing to help optimize the conversion rates on its websites. This includes testing variations of the checkout funnel, site navigation, and product display. Data derived from testing can then be used to make site changes that improve the shopping experience, increase customer engagement, and ultimately convert more browsers to buyers.

“Providing the best user experience possible on our sites is a top priority for OSP Group. Testing through SiteSpect gives us the ability to make truly educated decisions in that direction,” said Mathieu Clavie, Director of E-Commerce, OSP Group. “The results sometimes show that some new features, although we felt they were enhancements, actually had a negative impact from the users’ standpoint – saving us a lot of development cost and future conversion drop. And of course, the other way around: having data to back up a great new idea builds even more excitement and confidence to get it rolled out!”

“OSP Group is a terrific example of a multi-site ecommerce company experiencing productive results from successful multivariate testing with SiteSpect,” said Eric J. Hansen, Founder and CEO of SiteSpect. “Whether it’s to build the case for a new idea or minimize the risks of rolling out a bad one, more and more companies are finding that multivariate testing is an excellent path to conversion rate optimization.”

Hansen elaborated by saying that SiteSpect removes the barriers to digital optimization with the world’s only non-intrusive optimization platform. “SiteSpect is the only optimization solution build for speed. Only SiteSpect lets customers quickly test, target, and optimize their web or mobile site content, with no need for JavaScript tags or code changes that slow implementation and site speed,” he said.

About OSP Group

OSP Group is the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes. Proprietary brands under the OSP Group umbrella include: Woman Within, Roaman's, Jessica London, fullbeauty, KingSize, BrylaneHome, BCO Bargain Catalog Outlet and OneStopPlus.com, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.

OSP Group

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search