Home / Knowledge / News / Information Technology / Kiosked tool for measuring brand engagements in real-time
Kiosked tool for measuring brand engagements in real-time
01
Oct '13
Kiosked, the leading platform for enabling Smart Content, launches Advanced Analytics with its groundbreaking indicators for measuring brand engagements in real-time, across any media and device.

Kiosked Advanced Analytics enables real-time tracking of when, where and in which content consumers get impulses to discover and purchase products. For example, you can now measure how many kiosks consumers have opened and where and what they did in the kiosks, how many times they took an action by sharing or clicking through to the store and what they eventually purchased.

Andreas Strandman, the Head of Analytics at Kiosked points out: “The engagement indicator by Kiosked tells us how well visual online content captures the value of viewers and inspires them to discover more.

"Brands and publishers alike need to understand how their audience and consumers behave online. Kiosked’s Advanced Analytics makes it possible to compare different types of content in real-time, providing relevant statistics for critical business decisions.”

Kiosked Advanced Analytics provides the following benefits:

Knowing your audience. For the first time brands can understand the entire consumer journey from the first impression to a final purchase decision.

Measuring value. Brands and publishers can measure the performance of each combination of content and products. This means that brands can improve their campaigns based on very accurate insight and publishers can choose kiosks that provide the highest revenue.

Real-time updates. Brands and publishers can now quickly see what type of content drives the most engagement at any given time. This enables them to make timely adjustments and closely monitor how consumers react to content they publish.

Micke Paqvalén, CEO states: “We have developed Advanced Analytics while keeping in mind our findings from the Smart Content Trend Report 2013. For example, personalization is one of the major trends in digital advertising. Therefore, it is absolutely crucial to understand consumer behavior in detail.”

Kiosked


Must ReadView All

Egypt’s textile exports increase 3% in 10 months: TEC

Textiles | On 21st Nov 2017

Egypt’s textile exports increase 3% in 10 months: TEC

Exports by Egypt’s Textile Export Council (TEC) between January and...

UKFT turns sector skills body for UK fashion, textile sector

Textiles | On 21st Nov 2017

UKFT turns sector skills body for UK fashion, textile sector

The UK Fashion & Textile Association (UKFT) recently announced at a...

Pakistan’s textile exports up 7.72% in July-Oct ’17

Textiles | On 21st Nov 2017

Pakistan’s textile exports up 7.72% in July-Oct ’17

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search