Home / Knowledge / News / Information Technology / Kiosked tool for measuring brand engagements in real-time
Kiosked tool for measuring brand engagements in real-time
01
Oct '13
Kiosked, the leading platform for enabling Smart Content, launches Advanced Analytics with its groundbreaking indicators for measuring brand engagements in real-time, across any media and device.

Kiosked Advanced Analytics enables real-time tracking of when, where and in which content consumers get impulses to discover and purchase products. For example, you can now measure how many kiosks consumers have opened and where and what they did in the kiosks, how many times they took an action by sharing or clicking through to the store and what they eventually purchased.

Andreas Strandman, the Head of Analytics at Kiosked points out: “The engagement indicator by Kiosked tells us how well visual online content captures the value of viewers and inspires them to discover more.

"Brands and publishers alike need to understand how their audience and consumers behave online. Kiosked’s Advanced Analytics makes it possible to compare different types of content in real-time, providing relevant statistics for critical business decisions.”

Kiosked Advanced Analytics provides the following benefits:

Knowing your audience. For the first time brands can understand the entire consumer journey from the first impression to a final purchase decision.

Measuring value. Brands and publishers can measure the performance of each combination of content and products. This means that brands can improve their campaigns based on very accurate insight and publishers can choose kiosks that provide the highest revenue.

Real-time updates. Brands and publishers can now quickly see what type of content drives the most engagement at any given time. This enables them to make timely adjustments and closely monitor how consumers react to content they publish.

Micke Paqvalén, CEO states: “We have developed Advanced Analytics while keeping in mind our findings from the Smart Content Trend Report 2013. For example, personalization is one of the major trends in digital advertising. Therefore, it is absolutely crucial to understand consumer behavior in detail.”

Kiosked

Must ReadView All

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Courtesy: IUCN

Apparel/Garments | On 23rd Feb 2017

Synthetic clothes should shed fewer fibres: IUCN report

Synthetic clothes should be designed in a manner that it will shed...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search