- Groupe ERAM, a 1.7 billion Euros French group, has selected Oracle Commerce to create a multi-site ecommerce platform for its shoes and apparel brands.
-With 1,650 stores across brands such as Eram and GEMO, Groupe ERAM wanted to extend its operations through a next level ecommerce strategy.
- Groupe ERAM selected Oracle Commerce to take advantage of a single platform to operate multiple integrated commerce sites.
-Groupe ERAM plans to roll out Oracle Commerce across 7 brands, ahead of a wider deployment, creating new ecommerce opportunities for some brands and replacing legacy open source solutions for others, which lacked the scalability, flexibility and functionality necessary to support the ecommerce ambitions.
-Oracle Commerce will help Groupe ERAM to deliver more personalized, relevant and connected experiences to its multi-channel customers, by promoting more targeted offers to drive cross- and up-sell opportunities and improve conversion rates, while helping to keep the costs in check thanks to a single platform.
- Oracle Commerce was selected following a comprehensive review of competitive solutions, and the implementation will be managed by Progiweb, a Gold level member of Oracle PartnerNetwork (OPN).
"Groupe ERAM recognizes the importance of optimizing each customer interaction," said Mike Webster, Senior Vice President and General Manager, Oracle Retail. "Oracle Commerce helps retailers deliver on their business goals by enabling them to reinforce their brand philosophy through more relevant, personalized commerce experiences."
About Oracle Retail
Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide -- including fashion, hardlines, grocery and specialty retailers -- use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels.
Textiles | On 23rd Mar 2017
South Korean yarn producer Samil Spinning has acquired US based...
Apparel/Garments | On 23rd Mar 2017
E-retail marketplaces will need to deduct up to 1 per cent tax...
Studio Priyanka Rajiv
‘To reinvent the age-old tradition of embroidery to suit demographics and...
Narayan Tex Fab
I find it hard to find professionals in Surat
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016
'Major problem in the textile machinery manufacturing industry is the lack ...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
Information Technology | On 20th Mar 2017