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Loftware releases innovative enterprise labeling solution
Oct '13
Loftware, Inc., the global leader in Enterprise Labeling Solutions announces the general availability of Loftware Spectrum, a revolutionary new enterprise labeling solution. Loftware Spectrum is the first all-in-one solution designed to address the complex labeling requirements of large organizations via a completely browserbased interface.

Building on Loftware’s unmatched history of innovation, Spectrum is the most robust solution in the industry offering incomparable label design, true enterprise integration, a powerful business rules engine, sophisticated device management, intelligent on demand printing, and high performance native printing in a single software solution.

“We are thrilled to introduce Loftware Spectrum to the market,” stated Robert O’Connor Jr.,  Loftware’s President and CEO. “Spectrum is the ultimate next generation enterprise labeling solution and it stands alone by delivering functionality and technology that is simply unrivaled. We are confident that Loftware Spectrum will change the face of enterprise labeling.”

Loftware Spectrum extends the power of enterprise labeling across the supply chain with ease by equipping users to benefit from instant, browser-based access to unprecedented capabilities including:

Industry’s First Browser-Based Label Designer:

Spectrum offers new levels of collaboration and usability by empowering users to improve customer responsiveness with unlimited access to label design and version control capabilities.

World-class WYSIWYG (What You See Is What You Get) design functionality simplifies the design process while label specific business logic provides users with unlimited flexibility. What’s more, Spectrum’s innovative Universal Templates dramatically streamline label maintenance by allowing a single template to output to any printer while leveraging the speed and efficiency of native printer drivers.

Unrivaled Integration to Leading Enterprise Applications:

Designed to meet the integration needs of all enterprises, Spectrum provides unsurpassed connectivity to any source of label data via the latest web services technology and touts certified integration to SAP Applications as well as pre-built integration to Oracle.

At the same time, Spectrum allows infinite flexibility by enabling data to be pulled from any JDBC data source while still maintaining a single source of truth for labeling. All integration connectivity is easily managed within Loftware Spectrum’s user interface.

Limitless Flexibility of Business Rules:

Companies can quickly and nimbly adapt to evolving enterprise labeling requirements driven by regulations, customers, and geographies via Spectrum’s unrivaled business rules engine.

Spectrum enables powerful business rules to be defined and applied to all integrations and sources of label data without requiring expensive and time-consuming coding in external applications. Users can easily define rules to dynamically select printers and templates, populate label data, and apply conditional formatting to labels based on the incoming stream of data.

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