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Locayta alters name to Attraqt & re-brands retail platform
09
Apr '14
Locayta, a leading provider of eCommerce search, merchandising and recommendation technology, has announced that it is changing its name to ATTRAQT and re-branding its merchandising platform as ATTRAQT Freestyle Merchandising.
 
This completes the transformation of the business over the last few years from a provider of site search technologies, to today’s position as one of the UK’s leading providers of advanced online merchandising solutions to some of the world’s most successful retailers.
 
“The system is unbelievable. It generates powerful rules combined with the flexibility and speed to make changes and test new approaches with immediate results. It’s a superior product representing great value for money.”
 
ATTRAQT Freestyle Merchandising is driving unprecedented online performance for brands including Boohoo, TESCO, Superdry, Nicole Farhi, TK Maxx, Ellis Brigham, Harper Collins and Emma Bridgewater. The technology enables eCommerce companies to control every facet of search, visual merchandising and product recommendations within a single platform – an offering that is unique in the marketplace.
 
ATTRAQT’s Freestyle Merchandising technology, which is compatible with all eCommerce systems and able to support sites in any language, has been proven to increase sales by up to 20 per cent. Clients are also reporting significant conversion increases within just months of implementation. 
 
A key feature of the system is Balance Factor, a unique tool that enables the merchandiser to optimise, manually or dynamically, using behavioural data, their strategy to deliver not just the real time needs of the customer, but also the business objectives of the company at any given time.
 
The rebrand highlights ATTRAQT’s growing status as a market innovator in eCommerce solutions, with the company’s notable client list growing significantly year-on-year, a new office having opened in New York City in late 2013, and a confirmed reputation for excellence in client service and affordable, flexible eCommerce solutions.
 
Discussing the brand announcement today, CEO of ATTRAQT André Brown was keen to emphasise the unique nature of the company’s offering.
 
“Freestyle Merchandising is exclusive to ATTRAQT and represents an intelligent, profitable and constantly evolving approach to achieving the highly engaging experience online shoppers expect. We have enjoyed phenomenal success, particularly in the last two years with the explosion in online retail and felt the time was right to change the company name to one that better reflects the full scope of what ATTRAQT provides.”

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