Home / Knowledge / News / Information Technology / Mall-Connect launches world's first omni-channel software
Mall-Connect launches world's first omni-channel software
08
May '14
Mall-Connect, a leading software company for shopping center marketing, announced the launch of the world’s first omni channel marketing platform: MyDeck. MyDeck enables shopping centers to eliminate two threats:  First, the increasing digital influence on shopping behaviour and second the increasing need be consumer-centric.
 
MyDeck is a cloud-based platform from which mall managers can publish content and collect data from all digital channels; i.e. mall websites, mobile applications, newsletters, touch screens, video walls, in-store beacons, geo-fenced push messaging, social media and the loyalty program. With visitor data aggregated in the built-in database, centres obtain a comprehensive view on the customer.
 
Revolutionary for asset managers is the ability to compare digital marketing performance of a portfolio of malls. By running MyDeck in all their centres, critical KPIs are presented in one single dashboard, including footfall, dwell time and database growth.
 
MyDeck is a game-changer for centre managers who never had the means to perform consumer-centric marketing. Digitally influencing visitors was limited to the usage of stand-alone solutions; i.e. newsletter software, CRM system and hiring external app developers. Results were hard to measure and data could not be consolidated. As centres could not gain insight into visitors’ preferences, consumer-centric marketing was impossible.
 
“Based on demographic and shopping behavioral data, we created 30 visitor segments in MyDeck” says Dominique Desmeytere, manager of K in Kortrijk, a premier Belgian shopping centre managed by SCMS-Ceusters. “We already have recorded a growth in our online-offline conversion by displaying targeted promotions on the personal page of our centre’s website, our mobile app and newsletters”.
 
“The challenge was to put centres in direct contact with visitors. With MyDeck’s integrated loyalty program malls can engage with their most valuable consumers,” says Jasper de Vreugt, Managing Director of Mall-Connect. “By rewarding visitors’ loyal behavior with benefits of their own choice, the mall ‘learns’ which shops and gifts each visitor prefers. With this knowledge and MyDeck, the mall can send 100% relevant messages to each visitor. This is what we call consumer-centric mall marketing.”
 
Deloitte’s research shows that today, digital technologies influence 36% of over U$3 trillion dollars being spent across all categories of in-store retail sales in the US. ABN-Amro found similar figures:  currently 46% of non-food purchases in The Netherlands are done with prior online information seeking (‘also known as webrooming’ or ‘online-offline conversion’), and this percentage is expected to rise to 64% in 2020.
 
About Mall-Connect
Mall-Connect develops digital marketing solutions for the shopping centre industry. Mall-Connect delivers digital engagement tools and expertise to enrich the pre-shopping, shopping and post-shopping experience of consumers. The ultimate goal is to increase footfall and store revenues by converting anonymous visitors into loyal members of the shopping center. 
 

MALL-CONNECT

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search