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eBay & FICO launch omni-channel marketing suite
Sep '14
eBay enterprise, an eBay Inc. company, which is a leading global provider of retail-optimized commerce solutions, in partnership with FICO, a leading predictive analytics and decision management software company, has launched the eBay Enterprise Commerce Marketing Platform, a new omni-channel engagement suite that will enable marketers to drive and optimize one-to-one commerce at scale.

The platform combines the unmatched commerce insights, demand generation delivery technologies and intellectual property of eBay Enterprise with FICO’s powerful analytics technologies and products to optimize the relevance and value of an individual customer’s purchasing journey.

Through this integrated and dynamic suite, brands and retailers can unlock the predictive power of their data to deliver the most effective content to the most responsive customers through the best combination of channels, eBay said in a statement.

The commerce marketing suite includes a powerful mix of analytics and planning tools that integrate existing eBay Enterprise demand-generation technologies with new solutions that include customer engagement engine that combine e-mail and customer database, affiliate engine that connects publishers for online solutions, display engine that helps advertising products online, social engine for online shopping on tablets and mobile devices, and loyalty engine that grants reward for customers.

The other solutions include attribution engine for enhancing media plans with analytical models, media planner that optimizes media plans real time, optimization engine that predicts delivery of the products, audience insights engine that analyzes customer data and commerce insights from eBay Inc.

The vice president and chief marketing officer of eBay enterprise, Mark Kirschner said, “Thanks to our commerce heritage, eBay Enterprise is uniquely positioned to provide deep insights into consumer engagement with brands while providing truly actionable insights that can’t be found anywhere else.”

“The combination of commerce insights and analytics allows marketers to better predict consumer behavior, optimize Return On Investments (ROI) throughout the life of campaigns and relevantly address individual consumer needs,” he added.

The general manager of FICO Don Peterson said, “Given the multichannel way that today’s consumer shops, and an abundance of product and social information, a consumer’s journey to a purchase decision has become highly complex.”

“In this environment, marketers who can rapidly analyze and act on large amounts of data from multiple sources to spot a consumer’s intent, predict behavior and present the best offer have a clear competitive advantage. Together our products give commerce marketers an advantage, at scale, so they can make the sale and strengthen customer satisfaction and loyalty in the process.” he said. (GK)

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