Home / Knowledge / News / Information Technology / eBay & FICO launch omni-channel marketing suite
eBay & FICO launch omni-channel marketing suite
19
Sep '14
eBay enterprise, an eBay Inc. company, which is a leading global provider of retail-optimized commerce solutions, in partnership with FICO, a leading predictive analytics and decision management software company, has launched the eBay Enterprise Commerce Marketing Platform, a new omni-channel engagement suite that will enable marketers to drive and optimize one-to-one commerce at scale.

The platform combines the unmatched commerce insights, demand generation delivery technologies and intellectual property of eBay Enterprise with FICO’s powerful analytics technologies and products to optimize the relevance and value of an individual customer’s purchasing journey.

Through this integrated and dynamic suite, brands and retailers can unlock the predictive power of their data to deliver the most effective content to the most responsive customers through the best combination of channels, eBay said in a statement.

The commerce marketing suite includes a powerful mix of analytics and planning tools that integrate existing eBay Enterprise demand-generation technologies with new solutions that include customer engagement engine that combine e-mail and customer database, affiliate engine that connects publishers for online solutions, display engine that helps advertising products online, social engine for online shopping on tablets and mobile devices, and loyalty engine that grants reward for customers.

The other solutions include attribution engine for enhancing media plans with analytical models, media planner that optimizes media plans real time, optimization engine that predicts delivery of the products, audience insights engine that analyzes customer data and commerce insights from eBay Inc.

The vice president and chief marketing officer of eBay enterprise, Mark Kirschner said, “Thanks to our commerce heritage, eBay Enterprise is uniquely positioned to provide deep insights into consumer engagement with brands while providing truly actionable insights that can’t be found anywhere else.”

“The combination of commerce insights and analytics allows marketers to better predict consumer behavior, optimize Return On Investments (ROI) throughout the life of campaigns and relevantly address individual consumer needs,” he added.

The general manager of FICO Don Peterson said, “Given the multichannel way that today’s consumer shops, and an abundance of product and social information, a consumer’s journey to a purchase decision has become highly complex.”

“In this environment, marketers who can rapidly analyze and act on large amounts of data from multiple sources to spot a consumer’s intent, predict behavior and present the best offer have a clear competitive advantage. Together our products give commerce marketers an advantage, at scale, so they can make the sale and strengthen customer satisfaction and loyalty in the process.” he said. (GK)

Fibre2fashion News Desk - India


Must ReadView All

Turkish-Algerian JV to set up textile unit in Relizane

Textiles | On 17th Jan 2018

Turkish-Algerian JV to set up textile unit in Relizane

Construction of one of Africa's largest textile production...

Courtesy: Indorama Ventures

Textiles | On 17th Jan 2018

IVL, Huvis to enter JV for Low Melting Fibre plant in US

Indorama Ventures Limited (IVL), a global chemical producer, and...

Future Group to set up garment manufacturing in Bengal

Apparel/Garments | On 17th Jan 2018

Future Group to set up garment manufacturing in Bengal

Kishore Biyani-led Future Group is going to set up a garment...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.8%
No
13.5%
Skip
17.7%

Total Votes: 96

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.5%
No
29.2%
Skip
7.3%

Total Votes: 96

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
9.4%
Skip
3.1%

Total Votes: 96

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.3%
No
8.3%
Skip
9.4%

Total Votes: 96


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search