Home / Knowledge / News / Information Technology / Fit specialist True Fit reports strong growth in 2014
Fit specialist True Fit reports strong growth in 2014
24
Jan '15
True Fit, a retail SaaS company, which helps consumers find apparel and footwear styles that fit and flatter said, it reported a strong growth in 2014 and also received $15 million in equity funding.

In 2014, True Fit said it doubled the world’s largest collection of fit data, supporting personalised recommendations for millions of styles across more than 1,500 top apparel and footwear brands.

Jessica Murphy, True Fit co-founder said, “We’re pleased to be the trusted data platform for fit in the apparel and footwear and we are thrilled to successfully connect millions of consumers to new brands and styles.”

“Conversion rates for True Fit users are 3-6X higher than that of retailers’ and consumer adoption of True Fit’s service is soaring,” it stated.

According to the fit specialist, True Fit surpassed five million new users in 2014 and added over 1.2 million new users during the 2014 holiday season alone.

“Consumers trust True Fit as the standard to help them confidently purchase apparel and footwear digitally,” said True Fit Co-founder Romney Evans.

“With that confidence comes discovery, and that’s where we are helping to expand markets for our retail partners and we are on target to exceed 15 million users in 2015,” he added.

“True Fit demand has risen sharply, serving over 75 million personal recommendations and more than 105 million page views per month, a 500 per cent increase from a year ago,” it noted.

New bookings for True Fit’s ‘Discovery Engine’ with the world’s leading retailers have tripled, and True Fit’s longtime partners have expanded 3.5X during this period.

True Fit attributes the growing demand to a simple and unified user experience for both apparel and footwear, and to driving material growth for its retail partners in market.

Retailers operating with True Fit’s software see an average of 4.5 percent increase in net incremental revenue, driven by massive lifts in conversion to sale and significant declines in returns.

“We have honed a proven formula, which delights consumers and drives real growth for retailers and brands. It’s an exciting time as we help open up the $1 trillion apparel and footwear market,” said CEO, William Adler.

True Fit recently completed a $15 million growth equity round led by Signal Peak Ventures, Promus Ventures and Jump Capital, with participation from existing investors Guggenheim Partners, Breakaway Ventures and Novel TMT.

“We are thrilled to be backed by venture capitalists steeped in scaled success across SaaS, retail and fashion, and data analytics, both as operators and investors,” Adler added.

True Fit is the winner of 3 MITX Innovation Awards namely; Best Consumer Tech that Makes Life Easier, Best Analytics / Business Intelligence and Best UX; and was selected Best of Web by InStyle Magazine. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: ABARES

Textiles | On 13th Dec 2017

Australian cotton production to grow 4% in 2017-18: ABARES

Cotton production in Australia is forecast to rise by 4 per cent to...

Global economy now growing by about 3%: UN

Textiles | On 13th Dec 2017

Global economy now growing by about 3%: UN

There is an upturn in the global economy, and it is now growing by...

Clothing prices rise 3% in November in UK market

Apparel/Garments | On 13th Dec 2017

Clothing prices rise 3% in November in UK market

As post-Brexit referendum currency adjustment continues, prices of...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search