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Virtual fitting rooms help in more conversions
17
Mar '15
Tim Donnelly Smith
Tim Donnelly Smith
Retailers installing a virtual trial room are likely to witness more conversions as it solves fit-related issues and returns while shopping and thus increase customer satisfaction, according to virtual trial room solution providers.

The percentage of visitors who try virtual fitting rooms and convert into customers varies significantly from client to client - it's highly dependent on the customer base and client. But it is not unusual to see shoppers that use the fitting room convert at twice the rate of shoppers that don't use it, Tim Donnelly Smith, marketing director of Fits.me told fibre2fashion.com. Fits.me is an online fit and size recommendation solution provider.

"Virtual fitting rooms are often marketed with the message that they reduce fit-related returns and increase conversions," he informs. These are the standard issues to resolve for many retailers.

A virtual fitting room enables retailers and brands to engage customers and to increase their interaction with products. This eventually attracts customers, retains them, helps retailers to know their visitors and their interests, and gather information which can help them in personalisation, he claims. These factors are enhancers of customer experience and satisfaction.

"Our clients tell us that their shoppers expect to have the option of using a virtual fitting room as a part of their purchase journey, just as they expect to have the option of using a physical fitting room in a physical store," Smith says.

The demand for virtual fitting rooms will be customer-led, as the fitting issue is the most important issue for shoppers in online shopping. It will be at the heart of changes in the future, he concludes.

Click here to read the full interview

Fibre2Fashion News Desk

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