Home / Knowledge / News / Information Technology / Virtual fitting rooms help in more conversions
Virtual fitting rooms help in more conversions
17
Mar '15
Tim Donnelly Smith
Tim Donnelly Smith
Retailers installing a virtual trial room are likely to witness more conversions as it solves fit-related issues and returns while shopping and thus increase customer satisfaction, according to virtual trial room solution providers.

The percentage of visitors who try virtual fitting rooms and convert into customers varies significantly from client to client - it's highly dependent on the customer base and client. But it is not unusual to see shoppers that use the fitting room convert at twice the rate of shoppers that don't use it, Tim Donnelly Smith, marketing director of Fits.me told fibre2fashion.com. Fits.me is an online fit and size recommendation solution provider.

"Virtual fitting rooms are often marketed with the message that they reduce fit-related returns and increase conversions," he informs. These are the standard issues to resolve for many retailers.

A virtual fitting room enables retailers and brands to engage customers and to increase their interaction with products. This eventually attracts customers, retains them, helps retailers to know their visitors and their interests, and gather information which can help them in personalisation, he claims. These factors are enhancers of customer experience and satisfaction.

"Our clients tell us that their shoppers expect to have the option of using a virtual fitting room as a part of their purchase journey, just as they expect to have the option of using a physical fitting room in a physical store," Smith says.

The demand for virtual fitting rooms will be customer-led, as the fitting issue is the most important issue for shoppers in online shopping. It will be at the heart of changes in the future, he concludes.

Click here to read the full interview

Fibre2Fashion News Desk

Must ReadView All

Apparel/Garments | On 21st Feb 2017

Max Fashion targets revenue of Rs 5,000 cr by fiscal 2021

Apparel retailer Max Fashion is mulling to double its turnover to Rs...

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search