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Intava develops Smart Merchandising Systems at NRF
Jan '08
New technologies are changing the retail industry dramatically and Intava Corporation is introducing one of the most innovative interactive merchandising systems at the National Retail Federation (NRF) Expo this week.

Intava's latest-generation Smart Merchandising System empowers shoppers to compare dozens of products and receive personalized recommendations all on a simple, fun touch-screen surface. By providing detailed product information during the point of decision, Intava's Smart Merchandising System helps develop informed, engaged and active shoppers from the moment they use the system.

A version of the new Smart Merchandising System, demonstrated at NRF this week, showcases Intava's system as it applies to the footwear industry, with expo attendees experiencing first-hand how the system aids shoppers in choosing running shoes. Shoppers can browse physical shoes on the shoe display wall and place them on a special sensor near the table to view detailed information on each shoe.

Shoppers then can easily compare two shoes by placing them both near the table. Finally, shoppers can request particular shoe attributes and receive a personal shoe recommendation. The system is designed as a self-service, shopper-driven solution, requiring no help from store personnel.

"Once a passive experience, digital signage is evolving into an engaging, interactive medium that puts the shopper in control," said Troy Carroll, Intava CEO. "Intava is on the forefront of new merchandising technologies, providing retailers with compelling interactive product displays that incorporate the most powerful features of online shopping, presented with the level of simplification that retail environments demand."

"Our latest-generation system brings it all together user engagement using physical products, smart comparisons and recommendations, and a horizontal form factor that makes interacting and shopping not just easy, but fun."

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Intava Corporation

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