Home / Knowledge / News / Information Technology / Intava develops Smart Merchandising Systems at NRF
Intava develops Smart Merchandising Systems at NRF
18
Jan '08
New technologies are changing the retail industry dramatically and Intava Corporation is introducing one of the most innovative interactive merchandising systems at the National Retail Federation (NRF) Expo this week.

Intava's latest-generation Smart Merchandising System empowers shoppers to compare dozens of products and receive personalized recommendations all on a simple, fun touch-screen surface. By providing detailed product information during the point of decision, Intava's Smart Merchandising System helps develop informed, engaged and active shoppers from the moment they use the system.

A version of the new Smart Merchandising System, demonstrated at NRF this week, showcases Intava's system as it applies to the footwear industry, with expo attendees experiencing first-hand how the system aids shoppers in choosing running shoes. Shoppers can browse physical shoes on the shoe display wall and place them on a special sensor near the table to view detailed information on each shoe.

Shoppers then can easily compare two shoes by placing them both near the table. Finally, shoppers can request particular shoe attributes and receive a personal shoe recommendation. The system is designed as a self-service, shopper-driven solution, requiring no help from store personnel.

"Once a passive experience, digital signage is evolving into an engaging, interactive medium that puts the shopper in control," said Troy Carroll, Intava CEO. "Intava is on the forefront of new merchandising technologies, providing retailers with compelling interactive product displays that incorporate the most powerful features of online shopping, presented with the level of simplification that retail environments demand."

"Our latest-generation system brings it all together user engagement using physical products, smart comparisons and recommendations, and a horizontal form factor that makes interacting and shopping not just easy, but fun."

Click here to view more details:

Intava Corporation


Must ReadView All

Textiles | On 20th Jul 2017

Provide safety net for cotton growers: Congress to Trump

A bipartisan Congressional coalition has called attention of...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X