Apr '08
Shoprite will utilize TradeStone's Merchandise Lifecycle Management suite to expand their private label non-food offerings such as kitchen goods, toys, apparel and footwear, and balance this with their private label food offerings.
TradeStone's technology will also give Shoprite enhanced visibility into their African supply chain, allowing them to develop products and collaborate with suppliers further away geographically, as well as work with local suppliers that are offering developed products.
Shoprite operates 1181 corporate outlets in 17 countries across Africa, the Indian Ocean Islands and southern Asia. The retail giant sought out TradeStone because it was looking to increase the amount of non-food items and re-allocate shelving space to these new and different products that are very impulse focused and offer convenience to shoppers.
TradeStone will help Shoprite build product brief information for their private label food and non-food SKUs and then communicate that information to overseas and local suppliers for further production development, thus increasing the constant flow of goods to the stores.
Because non-food is a very different inventory and is more trend focused, Shoprite will also be using TradeStone to normalize information, currency, language and geography – and will combine that with logistics, warehouse and sales systems to constantly adjust to consumer preferences based on changing demand.
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