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TradeStone PLM to enhance Urban Outfitters' inbound visibility
Jun '08
TradeStone Software, the retail industry's leading provider of private label and global sourcing solutions, announced TradeStone has signed Urban Outfitters Inc, a leading lifestyle specialty retail company operating under the Anthropologie, Free People, Urban Outfitters and Terrain brands.

In order to support the company's rapid sales growth, Urban Outfitters will implement the full TradeStone Merchandise Lifecycle Management suite (PLM for Retail, Global Sourcing, Global Order Management, Quality Management and Supplier Management) across all of its specialty brands.

Urban Outfitters prides itself on lifestyle merchandising that builds a strong emotional bond with the customer by offering fashion correct products on a timely basis. TradeStone's technology will provide full end-to-end supply chain visibility from design to delivery, allowing the retailer to effectively manage exceptions and respond rapidly to changing consumer demand.

By using Tradestone's Merchandise Lifecycle Management suite, the retailer can further refine a postponement strategy allowing them to wait until the optimal moment to make a decision on color, style or even store location destination.

“Urban Outfitters is at the strongest position in its history and TradeStone will be instrumental in supporting our continued growth as we roll out the application among 300 employees across all of our brands and to our external supply chain community,” said Barbara Rozsas,Executive Director of Sourcing and Production, Urban Outfitters Inc

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