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Teradata DCM to improve HEMA's store supply planning
Oct '08
Teradata Corporation announced that HEMA, a prominent European department store chain, has selected Teradata for data warehouse-driven demand forecasting analytics. The Teradata Demand Chain Management (DCM) solution will bring to HEMA a dramatic new approach to building more accurate demand forecasts.

The software and hardware solution will also help HEMA build stronger, more collaborative relationships with vendors and suppliers. With highly advanced capabilities, Teradata DCM will help HEMA and its vendors thoughtfully prepare for and quickly adjust to changes in consumer demand and avoid costly and frustrating out of stock situations, while driving significant ROI through improved customer service levels and effective inventory management.

HEMA is deepening its strong focus on improving accuracy and management across its demand and supply chain. Improved visibility to detailed data, business flexibility and operational responsiveness will help HEMA to act more quickly on customer demands and wishes. The implementation of Teradata DCM fits HEMA's strategy to improve its store supply planning. With this solution, which will be fully implemented across all stores in Q3 2009, HEMA will better tailor supplies to the specific needs and demands of each store.

“Our product merchandising and planning needs to be tailored to local circumstances and customer wishes,” said Machiel Lagerweij, HEMA's director of logistics. “Flexibility and responsiveness are the very core of HEMA's supply chain strategy. Through format differentiation, HEMA is improving its ability to adapt to customer preferences in The Netherlands and abroad. Our intensive research program pointed towards Teradata as the best possible party to support us in obtaining our goals. Teradata DCM is the perfect fit to our strategy.”

“Retailers across the world as well as Europe are looking for smart ways to reduce inventory costs and visibility while improving customer service,” said Hans Fons, managing director, Teradata, The Netherlands. “With Teradata DCM, HEMA puts itself on the leading edge of economic intelligence and will have great foresight into demand at the product and SKU level. This will enable dramatic improvements in store planning – with a system that will help them more accurately adapt stock to customer preferences.”

An international retail organization with approximately 375 stores in the Netherlands, Belgium, Luxemburg and Germany, HEMA has the breadth and scope to offer its customers a single source for purchasing an extensive range of goods, including clothing, food, sporting goods, gardening tools, and office supplies. Celebrated as customer-friendly with a unique profile, HEMA distinguishes itself from other retailers by selling its own brand. They take great pride in their formula for success - the customer always comes first.

Teradata Corporation

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