Home / Knowledge / News / Information Technology / Mr Shurling to oversee Lectra business in North America
Mr Shurling to oversee Lectra business in North America
03
Nov '08
Lectra announced the appointment of Roy Shurling as President of Lectra North America. Based in Atlanta, Georgia, and reporting directly to Lectra's CEO, Daniel Harari, Shurling will assume responsibility for all Lectra business in North America, which covers the United States, Canada, Mexico, and the Caribbean.

Following Lectra's Board of Directors' decision to change leadership in North America to address both internal challenges and those resulting from the economic conditions, Roy Shurling was appointed on August 1, 2008, in his new mission.

With more than 2,500 customers, North America revenues in 2007 were close to $50 million, representing 16% of Lectra's world revenues. Lectra currently employs 150 people in New York City, Atlanta, Los Angeles, Montreal, and Mexico City. Lectra enjoys a strong technological advance over its historical CAD/CAM competitor, which is the result of unequalled R&D investment and a value-added services organization.

A Lectra veteran, Roy Shurling has had a successful track record of producing revenue growth and advancing business development while holding several positions of increasing responsibility for over 20 years in the Lectra group.

In his most recent position, Shurling was World Senior Vice President of Automotive and Transportation, based in Lectra's U.S. headquarters in Marietta, Georgia. Previously, as World Senior Account Director, he managed the accounts of important Lectra customers such as Boeing, Lockheed, Brunswick, Seton Leather, Johnson Controls, Autoliv, Milliken, and Delphi, as well as leading wind power companies. Until that time, he had held a number of senior positions on both the technical and sales sides of Lectra's operations in North America.

Across the years, Shurling has played a major role in the development of Lectra's activity and commercial success of the company's laser cutting technology for the manufacturing of airbags, as well as automated cutting solutions dedicated to mass production of automotive seats and interior components in replacement of traditional die-cutting systems. Thanks to his contribution, Lectra confirmed in 2007 its world leadership in the automotive market, which represented 22% of group revenues from new systems sales.

Shurling will keep his previous worldwide responsibilities in the automotive, transportation, and industrial fabrics markets during a transition period.

“In the United States, we have suffered in the past from our own weaknesses, despite the key initiatives we have taken in recent years. With Roy now in charge, we have the strong leadership necessary to drive our teams and to move forward,” said Daniel Harari. “Many U.S. brands and labels are equipped with our design solutions for fashion. The powerful, yet suffering, automotive industry will need our technologies now more than ever to succeed in their profound transformation. New management and a renewed sales culture and methodology allow Lectra to draw on the immense capacity of American companies, both in the United States and throughout the world. The leveraging effect of their influence over their sub-contractors also presents Lectra with the opportunity for a large volume of trans-national activities, across North America, through to South America, Europe, and China.”


Must ReadView All

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Textiles | On 20th Apr 2018

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Vietnam earned $7.339 billion from textile and garment exports in the ...

Uganda yet to exploit AGOA benefits: US envoy Malac

Apparel/Garments | On 20th Apr 2018

Uganda yet to exploit AGOA benefits: US envoy Malac

Uganda is yet to take full advantage of the Africa Growth and...

Courtesy: KBR, Inc

Textiles | On 20th Apr 2018

KBR completes KPIC’s ethylene plant revamp project

KBR, Inc. has successfully completed the ethylene plant revamp...

Interviews View All

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search