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Datacolor & RTT collaborate to improve colour development process
Dec '08
Datacolor, a global leader in digital color management technology, today announced a collaborative agreement with Realtime Technology (RTT) to help improve the efficiency of color development processes.

Combining RTT's highly advanced 3-D visualization software -- used by industrial designers in the automotive, aviation and consumer goods markets -- with Datacolor's unique true-color-on-screen representation technology, colors developed in a virtual environment can consistently and accurately be translated to reality in the form of animated film sequences, print ads, packaging, and other tangible means.

Additionally, the accurate conversion of designer's inspiration into precise color targets for the supply chain improves the efficiency and accuracy within the color development and manufacturing process.

Based on Datacolor's ENVISION™ technology, and RTT's high-end visualization software RTT DeltaGen, the combined development efforts will lead to several new products in the future.

Datacolor ENVISION, a precise, on-screen color simulation software which provides true-color-on-screen representation of samples, combined with the superior, detailed and realistic image and texture simulation of RTT DeltaGen, will produce life-like product simulations as a substitute for physical samples.

The ability to eliminate physical color samples while streamlining color development processes will save time and money through efficiencies in the color management process.

“By utilizing Datacolor's unique monitor calibration and true-color-on-screen technology, the accuracy and correctness of color representation in RTT DeltaGen is significantly improved” explains Ludwig A. Fuchs, Managing Director and co-owner, Real-Time Technology.

“Our virtual reality solutions benefit from a major step towards precise reality. In the future, colors created by designers using RTT DeltaGen will be represented as real as possible. This gives designers the distinct advantage of sharing their work accurately and effectively from anywhere in the world,” added Mr. Fuchs.

“Today, global supply chains are facing a gap between the designer's color definition and the supplier's translation of that definition into a real product,” says Albert Busch, Vice President, Industrial Division at Datacolor.

“Together with RTT, we will be able to eliminate this major road block in the color development process. RTT's and Datacolor's products will link seamlessly to ensure a digital workflow between virtual design and the final product that is not available anywhere else in the marketplace,” continued Mr. Busch.

“This will allow designers to effectively share virtual designs with suppliers that can be translated to real-time output for commercial use with a level of accuracy that is time efficient and cost effective.”

While the output of designs created by RTT DeltaGen will match the color renditions intended by the designer, viewing the color pallet on a monitor requires the recipient to properly calibrate their monitor for accurate viewing.

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