Home / Knowledge / News / Information Technology / The Old Treehouse to use Cybertill system for web promotions
The Old Treehouse to use Cybertill system for web promotions
17
Mar '09
EPoS & e-commerce technology company, Cybertill, has named the latest of its clients to extend its business from store-only to include a transactional e-commerce site as the children's store, The Old Treehouse.

Based in the quaint West Yorkshire town of Hebden Bridge, The Old Treehouse is the brainchild of Grainne Mahon Henson, who started the business in 2004.

“We have one simple aim,” she explains. “To delight, enchant and inspire. We stock covetable brands of children's clothes, toys, books, crafts and essentials. Wherever possible, we live up to our ethical and eco credentials by stocking organic and fairtrade items.”

After initially operating with just a cash register, the young business invested in a complete front-office and back-office application from Cybertill. Prompted by customer interest and by the knowledge that she could easily extend her Cybertill system to manage a web site, Grainne Mahon Henson recently decided to take her business online.

“Whether instore or online, all our customers benefit from competitive internet prices married with exceptional shop service.” The web site works well for occasional visitors to the store, who can then go onto online to order.

The team of eight staff find that stock can be easily tracked and managed across both channels, and they always have a consolidated real-time view of sales and product status. “This is such a boon for a small business such as ours which, nevertheless, stocks a very large number of items.”

The cybertill system also records customer addresses and tracks orders, which creates a database for The Old Treehouse to use for promotions and mailings.

Every product is personally selected by Mrs Henson and includes collectable wooden toys, multi-ethnic toys and bilingual books. Her personal experience of the needs of premature babies has prompted her to stock a specialist range of clothing for tiny bodies, which is sold on a not-for-profit basis.

A sister web site called Marsupial Mum offers information on a range of slings and is soon to sell online.

“Supported by our cybertill system, we can do so much more than we would otherwise have been able to,” Grainne Mahon Henson concludes.

Cybertill Limited


Must ReadView All

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search