OMTR SearchCenter to optimize paid search marketing for John Lewis Direct
Omniture Summit -- Omniture Inc, a leading provider of online business optimization software, announced that John Lewis Direct, the online arm of John Lewis Department Stores, has chosen the Omniture Online Marketing Suite to help ensure its e-commerce strategy is driven by analytics and uses that insight to create personalized and relevant experiences for its online customers.
John Lewis Direct has been using Omniture SiteCatalyst for real-time online analytics and Omniture Merchandising for customer-centric site merchandising. The retailer will also now adopt Omniture SearchCenter to optimize paid search marketing. This combination of products will enable John Lewis Direct to optimize customer preferences throughout the entire acquisition to conversion cycle.
The Omniture Online Marketing Suite offers an integrated portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Multi-Channel Analytics and is built on an Open Business Analytics Platform that incorporates data from multiple channels and prepares that data for use by various applications. The suite is highly modular and flexible, allowing customers to tailor the suite to meet their specific business requirements. Customers can utilize individual products, a combination of products and services or the entire suite.
"Our approach is to drive our business performance using analytics to generate actionable commercial insights," said David Walmsley, head of web selling at John Lewis Direct. "By analyzing data across our channels, testing our strategies and monitoring results in real-time, made possible by the capabilities of the Omniture Online Marketing Suite, we remain informed in an ever-changing environment and are able to quickly make fact-based decisions that drive results."
John Lewis Direct is a compelling example of a traditional retailer making a success of its online strategy. Millions of customers visit the award-winning John Lewis web site each month and the site has grown consistently at above market rates since its inception in 2001. In 2008 online sales were up by 24% to £327m.
Commenting from Omniture's London Customer Summit, Omniture's EMEA general manager, Wolfgang Allisat, said: "Innovative retailers like John Lewis Direct are doing a superior job understanding what their customers want and then delivering on those expectations. We are delighted to see John Lewis Direct adopt the Omniture Online Marketing Suite as its platform to deliver actionable insight. We believe that this will enable the company to make strategic decisions quickly and offer the right experiences at the right time to its customers."