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Men's fashion brand Luke Roper selects FAM
May '09
Men's fashion brand Luke Roper, have selected Footwear & Apparel Management (FAM), the apparel business system from Redrose Software to manage their rapidly expanding business.

Luke is an independently owned design led UK men's fashion brand with a tight distribution policy, and is only found in selected stores. Luke has firmly established itself as a core forward order brand both in the UK & overseas, being recognised for its edgy, detailed and ultimately practical interpretation on contemporary menswear. Taking inspiration from all the people that surround him, Luke's range has all the components of the modern lad, a gentleman, a working class hero & a bit of a rogue.

In order to manage the rapid expansion and distribution of additional Brands to complement the Luke ranges, Managing Director Simon Poole contacted Redrose Software and very quickly decided that FAM was the solution to “Take the business to the next level.” He adds “We needed a system to manage the forward order process through to purchasing and then to allow repeat stock orders to be taken easily over the phone in conjunction with orders from our web site.”

Simon comments “After looking at a few systems that did not quite do everything we needed, we immediately saw that FAM would, and with Redrose's commitment to listen to our needs new features could easily be added as our business evolved. We can now easily create new ranges or import them from spreadsheets into FAM and produce an Excel order form for our reps to fill in when out selling. The reps e-mail the order forms to us, which are then automatically sucked back into FAM to create the Customer's Order, leaving very little room for error thus making the whole order taking process very efficient”.

Redrose Software Ltd

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