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Star Labels opens new tag-less comfort labels facility in New Mumbai
Jul '09
Star Labels to offer TAG FREE COMFORT LABELS for apparel & garment industry New production facility opened at New Mumbai The heat is on, after all it is summer. And if you are wearing a cloth which has neck tickling tag, then it is possible that you get distracted by this tag as you perspirate under the hot sun. But, gone are the days it seems. Paradigm shift: From woven to TAG FREE COMFORT LABELS The entire garment and apparel industry -- from intimate apparel to industrial wear, from performance sport wear to high street fashion wear -- needs tagging / labeling which bears information of size, wash-care, company logo, etc.

But there is a trend in the US and Europe, where the garment makers have now all moved from regular woven / embroidered labels to TAG FREE COMFORT LABELS. This 'comfort' trend will also become one of the hottest trends in apparel manufacturing and promotional apparel industries in India. Good News There is a good news for garment and apparel manufacturers in India who are still using the woven neck labels. Responding to the call of the time (for tagless labels), a newly set up printing house, Star Labels Pvt Ltd, Navi Mumbai, has commenced production of tag less labels (heat transfer labels) and other accessories for the apparel and garment industry.

The company has invested over Rs 10 million in infrastructure and equipment (spread over a 2,500 sqft site). Besides, tag less labels, Star Label will also offer value added packaging material for garment and apparel industry (For eg. attractive saree boxes with creative design and special effects). Tagless labels The tag less labels are heat transfer labels aimed at giving comfort to people. The tagless label (which usually has manufacturers' logo and care information printed on it) is heat transferred onto the garment using heat press.

Tagless clothing labels are fast and easy to apply. Ink Used in these transfer labels is FDA approved and there is no PVC, phthalate & Lead in the ink. Therefore, it is good for skin contact, absolutely non itchy feeling, and very low risk of counterfeiting. It is cheaper to get the tag less label printed and getting it heat transferred instead of making a tag label and stitch on to the clothe. And it is cost-effective for garment and apparel manufactures in terms of materials and labour (and time).

Star Label's proprietary formula "Only few entrepreneurs in India have successfully adopted this formula and slowly all the big companies are switching to heat transfer labels. Considering this growing new trend, we will be among the first few to offer such consumer-comfort products. We are now fully equipped to offer heat transfer labels solution especially for neck label application, which are unique in its kind," says Mr. Nirav Thakkar, Star Label's Managing Director.

Tagless labels: Advantage consumers! "TAG FREE COMFORT": NO Tag, means NO itchy or irritating feel. "FEEL GOOD FACTOR": Label is in bounded with garment /apparel thus gives a 'feel good factor' with attractive look. "Skin friendly Technology": PVC free/ phthalate free and lead free, ink from reputed suppliers is being used; Star Label's Proprietary formula meets International standards and is suitable for skin contacts. Star Label: Advantage apparel & garment makers: "Brand Protection": Low risk of counterfeiting. Label cannot be tampered once it is Heat Transferred on to garment /Apparel; once tag less label is in place, re-branding (by unscrupulous elements) is impossible. "Short Run": Small quantity is feasible at a reasonable price.

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